About Share of Searching
Share of Searching is a data analytics platform from Croft Analytics that visualizes and compares brand share of search across Google, YouTube, and Amazon. It provides tools to track search trends globally, enabling businesses to analyze their online visibility in various markets. Users can gain insights into competitive performance and identify shifts in consumer interest over time. Share of Searching offers features such as trend analysis, brand comparison, and market segmentation, helping brands make informed decisions based on data-driven insights. Key capabilities: trend visualization competitive benchmarking global search tracking consumer interest analysis market segmentation Best for: marketers and brand managers that need to understand search performance across multiple platforms.
*Share of Searching* by **Croft Analytics** is an advanced data analysis platform designed to help marketers, brand analysts, and strategists track and interpret consumer search behavior. Its core purpose is to calculate and visualize the "share of search" metric — a powerful proxy for brand awareness and intent — across different keywords, brands, and competitors. The platform consolidates and interprets large volumes of search engine data, transforming raw search interest into actionable insights. Key features include trend detection, competitor benchmarking, predictive modeling, and automated reporting dashboards, all geared toward empowering data-driven decision-making in marketing and strategic planning. Functionally, *Share of Searching* offers a robust suite of analytical tools. Users can monitor search trends by brand, topic, or geography and compare performance across different timeframes. One unique feature is its **Brand Sentiment Overlay**, which integrates qualitative sentiment data with quantitative search volumes to provide context to spikes or drops in interest. Additionally, its **Competitive Landscape Tool** uses machine learning to identify rising competitors based on overlapping search term usage.
Pros & Cons
- +Charts search volumes across Google, YouTube, Bing, and Amazon for comprehensive data.
- +Share Insights: Provides a "share of search" metric useful for predicting market share.
- +Allows trend exploration by country, across countries, or worldwide.
- +Useful for market share, product launches, competitor, and trend analysis.
- +Helps users make informed decisions based on search trend data.
- −The subscription is priced at £500 per user per year, which may be significant for small businesses or individual users.
- −The free trial has limited features and queries, restricting full exploration of capabilities.
- −The tool focuses only on search volume data, not encompassing other analytics such as website traffic or conversion rates.
- −The text does not mention integrations with other marketing or analytics platforms.
Features
Key features
- Multi-Platform Search Volume Tracking
- It allows charting search volumes across major platforms like Google, YouTube, Bing, and Amazon, providing a holistic view of search interest.
- Percentage Share of Search Analysis
- Users can determine the percentage share of search for specific keywords or search terms, which can be indicative of market share in various categories.
- Geographic Trend Exploration
- The tool enables exploration of search trends in any specific country, across multiple countries, or globally, catering to diverse market research needs.
- Brand and Competitor Analysis
- Marketers can discover trends in search interest for all brands within their categories, aiding in competitor analysis and understanding market positioning.
- Predictive Market Share Insights
- For many categories, the tool highlights that a brand’s share of category search can be used to predict its market share, offering valuable strategic insights.
Additional features
- Charting Amazon Search Volumes
- Allows users to chart search volumes related to Amazon searches, useful for e-commerce insights.
- Percentage Share of Search Calculation
- Computes and displays the percentage share of search for any given list of keywords or search terms.
- Keyword/Search Term Tracking
- Users can input and track any list of keywords or search terms.
- Geographic Trend Analysis (Country-specific)
- Enables analysis of search trends within a single country.
- Cross-Country Trend Analysis
- Supports comparison of search volume trends and % share of search across multiple countries.
- Worldwide Trend Analysis
- Offers the capability to explore search trends globally.
- Brand Trend Discovery
- Helps marketers discover trends in search interest for various brands.
- Company Trend Discovery
- Facilitates the discovery of search trends related to specific companies.
- Free Trial
- Offers a 14-day, no-obligation free trial with limited features/queries.
- Subscription Model
- Provides a paid subscription for unlimited use of all features, with volume discounts available.
Pricing
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About Share of Searching
Share of Searching is a data analytics platform from Croft Analytics that visualizes and compares brand share of search across Google, YouTube, and Amazon. It provides tools to track search trends globally, enabling businesses to analyze their online visibility in various markets. Users can gain insights into competitive performance and identify shifts in consumer interest over time. Share of Searching offers features such as trend analysis, brand comparison, and market segmentation, helping brands make informed decisions based on data-driven insights. Key capabilities: trend visualization competitive benchmarking global search tracking consumer interest analysis market segmentation Best for: marketers and brand managers that need to understand search performance across multiple platforms.
Share of Searching Details
Share of Searching's In-App Market Place
Does Share of Searching have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), AUD (A$), JPY (¥), CAD (C$), CNY (¥), INR (₹), BRL (R$), RUB (₽), MXN (Mex$), KRW (₩), ZAR (R), CHF (Fr.), SEK (kr), NZD (NZ$), SGD (S$)
Pros & Cons
- Charts search volumes across Google, YouTube, Bing, and Amazon for comprehensive data.
- Share Insights: Provides a "share of search" metric useful for predicting market share.
- Allows trend exploration by country, across countries, or worldwide.
- Useful for market share, product launches, competitor, and trend analysis.
- Helps users make informed decisions based on search trend data.
- The subscription is priced at £500 per user per year, which may be significant for small businesses or individual users.
- The free trial has limited features and queries, restricting full exploration of capabilities.
- The tool focuses only on search volume data, not encompassing other analytics such as website traffic or conversion rates.
- The text does not mention integrations with other marketing or analytics platforms.
Share of Searching's Support Options
Email Address
frank@croftanalytics.comContact
+44 7599 506300Share of Searching's Alternatives
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