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ShopGrok

by ShopGrok · Since 2018
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ActiveAvailable globallyCloud
Quick facts
VendorShopGrok
Year launched2018
StatusActive
Location20/40 Meagher St, Chippendale, New South Wales 2008, AU
Countries servedGlobal
Languages5
Integrations1+
Free tierNO
Free trialNO
Contact salesYES
Last reviewed: May 2026

About ShopGrok

ShopGrok is a retail software platform from ShopGrok - GrokStyle that supports product discovery and personalized shopping experiences. It combines advanced visual recognition technology, user-friendly interfaces, and machine learning algorithms so users can easily find and purchase products that meet their specific preferences.

ShopGrok is a retail analytics and pricing optimization platform designed to help retailers and consumer brands make data-driven decisions. The platform offers a suite of tools including price optimization, assortment planning, pricing automation, and marketplace management. By leveraging advanced data extraction and machine learning, ShopGrok helps users identify key value items, optimize promotional strategies, and maintain competitive pricing across large product ranges. It is built for category managers, pricing teams, and e-commerce managers who need to move beyond gut-feel decisions to actionable, real-time market insights. The software integrates with major e-commerce platforms and provides flexible, rule-based automation to execute pricing strategies efficiently. While the platform is highly specialized for retail, it offers robust support through experienced retail pricing experts and provides customizable dashboards to suit various organizational needs.

Pros & Cons

Pros
  • Provides real-time market data and competitive pricing insights.
  • Automates pricing strategies based on flexible, predefined rules.
  • Offers visual assortment comparisons to identify range gaps.
  • Supports integration with major e-commerce platforms and custom APIs.
  • Includes proactive product matching for branded and private label ranges.
Cons
  • Pricing for the platform is not publicly listed and requires contacting sales.
  • Initial setup may require API access configuration depending on the e-commerce platform used.
  • Advanced customization and complex matching for private labels can take several weeks to implement.
  • Best suited for medium-to-large retail organizations rather than small independent sellers.
  • Complex analytics dashboards may feel overwhelming for new users.

Features

Key features

Price Optimisation

Identifies price points that drive customer perception and ensure competitiveness across millions of products.

Assortment Optimisation

Provides visual range comparisons to identify gaps and optimize pricing architecture against competitors.

Pricing Automation

Automates pricing strategies using predefined rules to ensure competitiveness and maximize profit margins.

Marketplace Management

Ensures inventory contains the full product range at price parity across different sales channels.

Real-Time Alerts

Delivers inbox notifications based on custom triggers such as shelf and effective price movements.

Additional features

Historical Trend Analysis

Analyzes aggregate trends across millions of products to inform long-term pricing strategies.

Unit Pricing Analysis

Calculates per-unit pricing to allow for comparison of different pack breakdowns.

Competitor Benchmarking

Compares pricing against selected competitors with relative price differentials.

Floor Price Guardrails

Sets minimum floor prices to protect against selling below cost or minimum margin.

Psychological Rounding

Applies clean rounding or psychological just-below price endings to pricing strategies.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
5
Interface languages
13
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇮🇳INR🇸🇬SGD🇭🇰HKD

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