About ShowGo
ShowGo is a trade show management software from Seattle Software that helps businesses plan and execute trade shows effectively. It combines features like event registration, exhibitor management, and booth assignments to facilitate smooth operations and communication. ShowGo enables organizations to manage multiple aspects of trade shows, ensuring that all participants are informed and prepared. The platform provides tools for scheduling, tracking vendor interactions, and gathering feedback post-event, which are crucial for measuring success. Key capabilities: event registration exhibitor management booth assignments scheduling tools feedback collection Best for: event planners and marketers that need to manage trade shows efficiently.
ShowGo delivers a purpose-built solution for organisations that exhibit at trade shows and need a unified platform to coordinate every aspect—from scheduling and staffing through to financials and inventory. The strength lies in its modular design: tracking tasks, resources, contacts and costs in the same system helps streamline operations. Its mobile and web extensions ensure that on-the-floor staff and remote planners stay in sync. The inventory module is a standout, helping avoid duplication, manage kits, and assign assets seamlessly. On the flip side, ShowGo appears more traditional in its deployment options and interface, which may present a steeper learning curve for smaller teams accustomed to modern cloud-native SaaS tools. Limited visibility into pricing and third-party integrations means potential buyers may need to invest time in vendor discussions. Overall, for companies running multiple exhibits and needing tight logistical control, ShowGo is a solid proposition; for lean event operations or global teams requiring cross-regional compliance, further evaluation may be needed.
Pros & Cons
- Enables full planning and execution of trade show logistics in one centralised system
- Provides strong mobile and web access so team members can view info anywhere
- Offers robust budget and expense tracking allowing clear financial control
- Inventory management avoids asset duplication and improves resource allocation
- Comes with specialised modules tailored for trade-show industry workflows
- Appears focused mainly on US-based event logistics, limiting global compliance features
- Lacks extensive third-party integrations which may require manual data transfer
- The user interface may feel dated compared to newer SaaS event-platforms
- Smaller event organisers might find the module-rich setup more complex than needed
Features
Key features
unified scheduling and event list view
timeline management with templates and tracking through to completion
centralised vendor / employee / exhibitor contact data
budgeting, expense tracking, cost-analysis for shows
manage exhibit assets, assign to shows, avoid double booking
Additional features
reminders for tasks, staff assignments, show milestones
cohesive planning from start-to-finish
pre-built and customisable task & schedule templates
store manuals, floor maps, graphics, attachments in one place
built-in 35+ reports and analytics across the event programme
ShowGo Mobile allows access via tablet/smartphone for exhibit staff
browser-based access to show data from any internet-connected computer
measure event performance via cost per lead, ROI, etc
manage parts, bar-codes, kits, weights/dimensions, reorder info
detailed booth staffing, itineraries, pre-show emails
Pricing
Countries & Languages
Interface languages
Billing currencies
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About ShowGo
ShowGo is a trade show management software from Seattle Software that helps businesses plan and execute trade shows effectively. It combines features like event registration, exhibitor management, and booth assignments to facilitate smooth operations and communication. ShowGo enables organizations to manage multiple aspects of trade shows, ensuring that all participants are informed and prepared. The platform provides tools for scheduling, tracking vendor interactions, and gathering feedback post-event, which are crucial for measuring success. Key capabilities: event registration exhibitor management booth assignments scheduling tools feedback collection Best for: event planners and marketers that need to manage trade shows efficiently.
ShowGo Details
ShowGo's In-App Market Place
Does ShowGo have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
USD ($)
Pros & Cons
- Enables full planning and execution of trade show logistics in one centralised system
- Provides strong mobile and web access so team members can view info anywhere
- Offers robust budget and expense tracking allowing clear financial control
- Inventory management avoids asset duplication and improves resource allocation
- Comes with specialised modules tailored for trade-show industry workflows
- Appears focused mainly on US-based event logistics, limiting global compliance features
- Lacks extensive third-party integrations which may require manual data transfer
- The user interface may feel dated compared to newer SaaS event-platforms
- Smaller event organisers might find the module-rich setup more complex than needed
ShowGo's Support Options
ShowGo's Alternatives
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Zeetings
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