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Simple Analytics

by Simple Analytics · Since 2018
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ActiveAvailable globallyCloudFree tier
Quick facts
VendorSimple Analytics
Year launched2018
StatusActive
LocationSingel 542, Amsterdam, Noord-Holland 1017 AZ , NL
Countries servedGlobal
Languages5
Integrations1+
Free tierYES
Free trial
Contact sales

About Simple Analytics

Simple Analytics is a web analytics software from Simple Analytics that helps businesses understand their website traffic without compromising user privacy. It provides essential features such as real-time data tracking, page view analytics, and audience demographic insights so organizations can make informed decisions. The platform is designed to be user-friendly and offers a cookie-free use, ensuring compliance with GDPR and other privacy regulations. Additionally, Simple Analytics does not track personal data, focusing instead on aggregate metrics. Key capabilities: real-time data tracking audience demographic insights page view analytics cookie-free compliance user-friendly interface Best for: website owners and marketers that need clear insights into their web traffic while respecting user privacy.

Simple Analytics by Simple Analytics is a privacy-first web analytics platform designed to provide clear and actionable insights without compromising user data. Launched as a response to the growing concerns over data privacy and the complexity of traditional analytics tools, its core purpose is to offer website owners essential metrics—such as pageviews, referrers, top pages, and device usage—without tracking personally identifiable information (PII) or using cookies. By focusing on simplicity, privacy compliance (including GDPR, PECR, and CCPA), and speed, Simple Analytics is especially attractive to developers, privacy-conscious businesses, and startups looking for an alternative to Google Analytics. The user interface of Simple Analytics lives up to its name. It is clean, minimalistic, and intuitive, with an elegant dashboard that presents all key metrics at a glance. Unlike complex analytics platforms that bury users in multiple menus and granular segmentation options, Simple Analytics shows the most relevant data immediately: daily traffic, top referrers, pages, devices, and countries. The navigation is seamless, and data loads quickly, without clutter or unnecessary visual elements.

Pros & Cons

What users like
  • +Guarantees no personal data storage and no cookies, ensuring GDPR and other compliance without needing consent banners.
  • +Offers a clean, intuitive dashboard that's easy to navigate, making analytics accessible to non-technical users.
  • +Provides AI-powered insights, simplifying data analysis and allowing for conversational queries.
  • +The small script ensures minimal impact on website loading speed, which can improve user experience and SEO.
  • +Users retain full control of their data, which is encrypted and hosted in the EU, providing peace of mind.
What users flag
  • Unlike Google Analytics, there is no comprehensive free tier for long-term use
  • it might lack some of the deeply granular or highly customizable features found in more complex tools
  • less ability to track individual user journeys or behaviors directly
  • Users accustomed to the extensive features and interface of Google Analytics might need some adjustment to the simpler, privacy-focused approach.

Features

Key features

Privacy-First Design
Simple Analytics is built from the ground up with privacy in mind, ensuring compliance with regulations like GDPR, PECR, and CCPA by not storing any personal data or using cookies.
AI-Powered Insights
Users can interact with their analytics data through an AI chat interface, asking questions and receiving precise, tailored insights without having to manually dig through reports.
No Personal Data Storage
Unlike many other analytics tools, Simple Analytics explicitly states it never stores any personally identifiable information (PII) about visitors, preventing fingerprinting and maintaining strict privacy.
EU-Based and Hosted
The company and its servers are located in the Netherlands, an EU country with strong privacy regulations, providing an additional layer of data protection and legal compliance.
Lightweight Script
The analytics script is designed to be very small, which helps to increase website speed and improve SEO, providing a better user experience for visitors.
Data Ownership
Users retain full ownership of their data, with the ability to download or delete it at any time, and Simple Analytics commits to never selling user data.

Additional features

No Personal Data Storage
Absolutely no personal data or cookies are ever stored about visitors.
Goals-tracker
Helps users keep track of important events and conversion funnels.
Events Explorer
Allows users to monitor the performance of clicks, buttons, and page visits.
Lightweight Script
Increases website speed and is SEO-friendly.
Import GA Data
Enables users to import historical data from Google Analytics for continuity.
Date Picker
Allows users to select specific date ranges for data analysis.
Page Views
Tracks the number of times pages on the website are viewed.
Segmenting
Enables users to segment their data for more targeted analysis.
Countries
Shows the geographical location of website visitors.
Search
Provides insights into search queries.
Tweet Viewer
Helps identify referrals from Twitter.
IP Range Blocking
Allows blocking of specific IP ranges (on Team and Enterprise plans).
Custom User Limits
Available for large organizations (Enterprise plan).
Custom Site Limits
Available for large organizations (Enterprise plan).
Custom Pageviews Limits
Available for large organizations (Enterprise plan).
Separated Data Storage
Available for large organizations (Enterprise plan).
Manual Invoicing
Available for large organizations (Enterprise plan).
Contract Redlining
Available for large organizations (Enterprise plan).
Uptime SLA
Service Level Agreement for uptime (Enterprise plan).
Video Onboarding
Personalized onboarding for Enterprise clients.
Priority Support
Higher level of customer support (Enterprise plan).

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Simple

EUR 15

Team

EUR 40

Enterprise

EUR 750

Countries & Languages

Global
Countries served
5
Interface languages
16
Billing currencies

Interface languages

EnglishFrenchSpanishGermanItalian

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇰🇷KRW🇮🇳INR🇷🇺RUB🇧🇷BRL🇲🇽MXN🇸🇬SGD

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