SmartyAds DMP

Key features

Self-Serve Demand Side Platform (DSP)

Allows advertisers to autonomously manage their ad campaigns.

Single-View Dashboard

Provides a transparent, centralized dashboard to manage campaigns, optimize budgets, and view traffic and performance data.

Clear & Easy Navigation

Simplifies campaign setup with an optimized flow for quick launches.

3-Step Campaign Launch

Streamlined process for campaign creation: choose type (Banner, Native, Video), fill in settings (targeting, budget, day parting, filters, optimization, tracking), and upload creative.

AI-Powered Programmatic Advertising

Utilizes AI to run programmatic ad campaigns across channels, formats, geos, and business verticals.

Adaptive CPM

Adjusts bids to the optimal level to get more impressions for the same cost.

Smart Bidding Mechanism

Keeps bids optimal and competitive to win impressions while preventing overspending.

Click Booster Feature

Automatically increases clicks and ad recognition for campaigns.

Optimization Rules

Allows prioritization or automatic removal of traffic sources based on set criteria for predictable outcomes.

Dynamic & Interactive Ad Formats

Supports a variety of ad units including Banner, Video, Native, Rich Media, Audio (new), and DOOH (Digital Out-of-Home, new) for desktop, mobile, in-app, and CTV (Connected TV).

Creative Library & 3rd Party Tags

Enables building a creative library and uploading tag-based creatives from major creative tools for advanced tracking and optimization.

Varied Targeting Options

Offers precise audience targeting based on Geolocation, GPS, Language, Time of the day (dayparting), Timezone, Browser, OS, Device brand, Carriers, Connection type, and IAB categories.

Audience Filtering

Allows advertisers to apply whitelists and blacklists, set bid price ranges, prioritize or exclude inventory, and retarget audiences.

Campaign Builder

Tools for constructing advertising campaigns.

Campaign Management

Features for ongoing management and optimization of campaigns.

Campaign Analysis

Provides custom-generated reports and real-time analytics on metrics like ad spend, impressions, CTR, and win rate.

Retargeting

Capabilities to re-engage users who previously visited a website.

Dayparting

Schedule campaigns to run on specific days and times.

Budget Distribution

Set daily spend limits, and daily impressions per visitor/IP.

Bid Price Control

Define comfortable bid prices for ad impressions.

List Management

Manage blacklists and whitelists for inventory control.

Trusted Supply Partners

Integrates with a network of supply partners for traffic quality.

Global Reach

Access to impressions across North America, Europe, Middle East, Africa, Oceania, South America, and various parts of Asia.

Conversion Tracker

Tracks conversions through third-party tags (conversion pixel or postback).

AI & ML Integration for Contextual Targeting

Uses AI and machine learning to analyze content in real-time and place relevant ads while complying with privacy standards (e.g., GDPR, CCPA).

Content Categorization & Exclusions

Allows targeting and exclusion of content based on IAB standards and keywords.

Minimum Prepayment

Requires a minimum prepayment of $1,000 to activate the DSP account.

Payment Model

Operates on a CPM (Cost Per Mille) model, charging per thousand impressions.

Diverse Bid Floor Rates

Offers different bid floor rates for various ad formats (e.g., Banner, Native, Video in-app, CTV).

Account Manager Support

Provides ongoing support from account managers.

Fraud Prevention & Brand Safety

Utilizes in-house safety tools and external integrations (e.g., Forensiq) to ensure a safe advertising environment.

LiveRamp DMP Integration

Enhances audience targeting and data-driven ad delivery.

API Integration

Allows for custom integration options.

White Label Solutions

Offers customizable and white-label options for media buying.