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Snapchat

by Snap Inc. · Since 2011
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ActiveAvailable globallyCloudFree tier
Quick facts
VendorSnap Inc.
Year launched2011
StatusActive
LocationSanta Monica, United States
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierYES
Free trialNO
Contact salesNO

About Snapchat

Snapchat is a visual messaging app for mobile and desktop. It allows users to chat, send ephemeral photos and videos (Snaps), explore Stories, and use augmented reality Lenses to connect with friends and family.

Snapchat is a visual messaging platform from Snap Inc. designed for communication with friends and family. Its core feature is ephemeral messaging, where photos and videos, called Snaps, disappear after being viewed. Users can also compile Snaps into Stories that are visible for 24 hours. A key differentiator is its extensive use of augmented reality (AR) through Lenses, which overlay effects and animations on users' faces and surroundings. The platform also includes standard chat, video calls, and a map feature to see friends' locations. While the core app is free, there are no public pricing plans for business features. The app is available on iOS and Android, with a web version for desktop use. Support is available through a help center, but no direct contact options like email or live chat are advertised.

Pros & Cons

Pros
  • Focuses on communication with existing friends rather than building a public following.
  • Ephemeral messaging encourages spontaneous and authentic interactions.
  • Industry-leading augmented reality Lenses provide creative and engaging user experiences.
  • Strong adoption among younger demographics.
  • Opens directly to the camera, promoting content creation.
Cons
  • The interface can be unintuitive for new users.
  • Ephemeral nature makes it difficult to save or reference past conversations by default.
  • Content discovery can be less robust compared to feed-based social networks.

Features

Key features

Visual Messaging

Send photos and videos (Snaps) that disappear after being viewed.

Stories

Share a narrative of your day with friends that lasts for 24 hours.

Lenses

Apply augmented reality effects and filters to photos and videos.

Chat

Communicate with friends through text and video calls.

Snap Map

Share your location and see what friends are up to on a personalized map.

Additional features

Spotlight

Discover entertaining Snaps from the Snapchat community.

Memories

Save Snaps and Stories to a private collection.

Bitmoji

Create a personal avatar for use within the app.

Friendship Profiles

View the history of your friendship, including saved Snaps and messages.

Spectacles

AR glasses that integrate with Snapchat to capture photos and videos.

Camera Kit

An SDK for developers to integrate Snapchat's AR camera into their own apps.

Lens Studio

A free development platform for creating AR experiences for Snapchat.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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