About Social Standards
Social Standards is a market intelligence platform from Social Standards that provides insights into consumer behavior and market trends. It combines social media analytics, brand performance metrics, and competitive benchmarking so organizations can make informed business decisions. The platform allows users to track brand sentiment, analyze audience demographics, and monitor competitor activities in real-time. Key capabilities: social media analytics brand performance metrics competitive benchmarking audience sentiment tracking demographic analysis Best for: marketers and brand managers that need to understand consumer trends and improve brand strategies.
Social Standards Details
Social Standards's In-App Market Place
Does Social Standards have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£), Jpy (¥), Aud (A$), Cad (C$), Chf (Chf), Cny (¥), Sek (kr), Nzd (NZ$)
Pros & Cons
- Large Data Set: Processes over 350 million social posts monthly, offering a substantial amount of data for analysis.
- Structured Data: Organizes data into 7 market verticals, eliminating the need for complex boolean queries and streamlining analysis.
- User-Friendly Interface: Offers a dynamic user interface with data visualization tools for easy exploration, discovery, and analysis.
- Consultancy and Workshops: Provides live workshops with experienced consultants for real-time insights and answers to specific questions.
- Focus on Consumer Voice: Emphasizes understanding the consumer perspective, which is crucial for business and investment strategies.
- Addresses "Unknown Unknowns": As stated in the testimonial, the platform helps uncover unforeseen trends.
- Limited Information on Methodology: The text doesn't explicitly detail the specific methods used for data collection, analysis, and contextualization. This lack of transparency could be a concern for some users.
- Potential for Social Media Bias: Relying solely on social media data might introduce biases present in social media usage and demographics. It's important to consider that social media users may not represent the entire population.
- Cost Not Mentioned: The text doesn't provide any information about pricing or subscription models, which is a crucial factor for potential clients.
- Focus on Specific Verticals: While the 7 market verticals offer structure, it's unclear what these verticals are. This could limit the platform's applicability for businesses outside these specific sectors.
- Over-Reliance on Technology: While technology is a strength, the emphasis on it could overshadow the importance of human interpretation and contextual understanding. It's important the "experienced consultants" are truly adding value beyond the tech.
Social Standards's Support Options
Contact
+1 415-745-0690