About SONUS
SONUS is a data platform from PBR Life Sciences that changes healthcare in emerging markets through intelligent data. It provides insights, partnerships, and data solutions so organizations can better understand and navigate the complexities of the life sciences sector. By using advanced analytics, SONUS helps global pharmaceutical companies make informed decisions based on regional trends and data-driven strategies. The platform is designed to support businesses looking to enter or expand within emerging markets, providing critical information and fostering collaborations with local entities. Key capabilities: insights partnerships data analytics market trends healthcare solutions Best for: pharmaceutical companies and healthcare organizations that need actionable data and strategic partnerships in emerging markets.
SONUS™ is an essential strategic tool for any pharmaceutical or life sciences company operating in emerging African markets. It provides a unique "behind-the-scenes" look at the medical decision-making process. By shifting the focus from simple sales figures to prescriber psychology and unmet clinical needs, it empowers teams to optimize their marketing spend and launch products more effectively. It is a highly specialized, data-rich platform that fills a massive information gap in the regional healthcare sector.
Pros & Cons
- +Data is refreshed every six months to capture shifting trends.
- +Cutting-edge generative AI for custom querying.
- +High-quality data from vetted medical professionals
- −Bi-annual updates may miss hyper-fast market pivots.
- −High cost may be prohibitive for small local clinics or startups
- −It requires internal data analysts to fully leverage findings.
Features
Key features
- Large-Scale Disease-Specific Surveys
- Access to unprecedented analytics from surveys targeting specific disease areas (e.g., Diabetes, Oncology, Infectious Diseases) to understand clinical gaps.
- Prescriber Behavior Analytics
- Visualizes the "why" behind a doctor’s choice, identifying reasons for brand switching or preference for generics over branded drugs.
- Marketing & Sales Activity Impact
- Provides a yardstick to measure how effective a company's sales force and marketing campaigns are at influencing HCP mindsets.
- Pharmacist Switching Insights
- Tracks why pharmacists recommend one brand over another during the dispensing process, highlighting competition at the point of sale.
- HCP Group Conversations
- Allows for secure, moderated professional discussions to gather qualitative insights alongside quantitative data.
Additional features
- Bi-Annual Data Curation
- Reports and analytics are refreshed twice a year to ensure teams act on current market dynamics.
- Real-World Data Visualization
- Interactive dashboards that convert survey responses into actionable charts and maps.
- Verified HCP Access
- All data is sourced from verified physicians, surgeons, pharmacists, and nurses.
- Unmet Clinical Need Identification
- Tools to spot therapeutic areas where doctors desire new or better solutions.
- Custom Generative AI Analytics
- A feature that allows users to query the database using natural language to generate custom reports.
- Patient Outcome Tracking
- Insights into how specific treatments are perceived to perform in real-world patient scenarios.
- Primary Market Research (PMR) Module
- Combines face-to-face interview data with digital survey results.
- Growth Opportunity Benchmarking
- Compares a brand’s performance against competitors in specific therapy areas.
- Knowledge Sharing Interface
- A platform for professionals to share clinical cases and medical knowledge.
- Data-Backed Decision Support
- A portal specifically for executive leadership to plan budgets and resource utilization based on field data.
Pricing
Countries & Languages
Available in
Interface languages
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About SONUS
SONUS is a data platform from PBR Life Sciences that changes healthcare in emerging markets through intelligent data. It provides insights, partnerships, and data solutions so organizations can better understand and navigate the complexities of the life sciences sector. By using advanced analytics, SONUS helps global pharmaceutical companies make informed decisions based on regional trends and data-driven strategies. The platform is designed to support businesses looking to enter or expand within emerging markets, providing critical information and fostering collaborations with local entities. Key capabilities: insights partnerships data analytics market trends healthcare solutions Best for: pharmaceutical companies and healthcare organizations that need actionable data and strategic partnerships in emerging markets.
SONUS Details
SONUS's In-App Market Place
Does SONUS have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), NGN ()
Pros & Cons
- Data is refreshed every six months to capture shifting trends.
- Cutting-edge generative AI for custom querying.
- High-quality data from vetted medical professionals
- Bi-annual updates may miss hyper-fast market pivots.
- High cost may be prohibitive for small local clinics or startups
- It requires internal data analysts to fully leverage findings.
SONUS's Support Options
SONUS's Alternatives
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Syft Analytics is an interactive financial reporting tool from Syft that supports businesses, accountants, and…
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