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SOOMLA

by SOOMLA · Since 2012
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SoldAvailable globally
Quick facts
VendorSOOMLA
Year launched2012
StatusSold
Location260 Madison Ave, SUITE 204, New York, NY 10016, US
Countries servedGlobal
Languages6
Integrations8+
Free tier
Free trial
Contact salesYES

About SOOMLA

SOOMLA is a monetization software from SOOMLA that helps app developers grow their business. It provides industry insights, community support, and learning resources so businesses can use comprehensive strategies for app monetization. SOOMLA is designed to assist developers in maximizing revenue and improving user acquisition through its suite of features. It also includes localized support in languages such as Français and Português to cater to a diverse audience. Key capabilities: industry insights community engagement learning resources multilingual support monetization strategies Best for: app developers that need to monetize their applications and expand their user base.

SOOMLA is a pioneering platform in the in-app monetization measurement space, catering specifically to mobile app publishers and developers who seek to maximize their advertising revenue. By focusing on in-app advertising insights, SOOMLA provides a technology that empowers app marketers to gain a granular view of user-level ad lifetime value (LTV). This information is crucial for understanding the true value generated by users, especially those highly engaged with in-app ads. One of the standout features of SOOMLA is its ability to attribute ad revenue directly to marketing activities. This feature allows marketing teams to connect ad revenues with their specific campaigns, offering a much clearer picture of which efforts are truly driving profits. It also enables the targeting of "ad whales"—high-value users who engage heavily with in-app ads—through various marketing channels. This ability to identify and target top revenue-generating users allows marketers to focus their efforts more effectively. The platform also serves monetization teams by promoting a data-driven approach to optimizing ad inventory.

Pros & Cons

What users like
  • +Comprehensive analytics and reporting capabilities.
  • +User-friendly interface for easy navigation.
  • +Strong real-time data tracking
What users flag
  • Some users report a steep learning curve, particularly for those not familiar with mobile analytics and monetization.
  • Occasional bugs and glitches can impact user experience and data accuracy.
  • Integration with other platforms may require additional effort and technical know-how.
  • Limited customer support options have been mentioned, with some users desiring more immediate assistance

Features

Key features

Real-time Analytics
Provides live data on app performance.
Crash Reporting
Identifies and reports app crashes for quick resolution.
User Analytics
Tracks user engagement and behavior metrics.
Performance Monitoring
Monitors app performance across various devices and platforms

Additional features

Real-time Monitoring
Provides live insights into app performance metrics, allowing immediate identification of issues.
Custom Dashboards
Users can create personalized dashboards to track the metrics that matter most to their applications.
User Segmentation
Allows for categorizing users based on behavior and demographics, enhancing targeted marketing efforts.
Funnel Analysis
Analyzes user journey through various stages in the app, identifying drop-off points and optimizing conversion rates.
In-depth Reporting
Offers comprehensive reports on app performance, user engagement, and other critical metrics for better decision-making.
Crash Analytics
Detects and reports application crashes, helping developers to quickly address stability issues.
Performance Metrics
Tracks various performance indicators, such as load times and responsiveness, ensuring optimal user experience.
Data Export Capabilities
Enables users to export data for further analysis or integration with other tools, enhancing data utility.
Integration with Other Tools
Connects seamlessly with analytics and marketing tools, expanding its functionality and data insights

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
6
Interface languages
13
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇨🇦CAD🇦🇺AUD🇯🇵JPY🇨🇳CNY🇰🇷KRW🇮🇳INR🇷🇺RUB🇧🇷BRL🇲🇽MXN🇮🇩IDR

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