spoteffects

XAD spoteffects is a specialized advertising analytics platform that focuses on the tracking, attribution, and performance evaluation of television campaigns. Developed by XAD spoteffects GmbH and headquartered in Munich, Germany, this cloud-based software has carved a niche in helping brands and agencies understand the true impact of TV advertising—especially how it drives digital response and second-screen engagement. Since its founding in 2010, the company has expanded its feature set into four distinct but complementary modules: **spoteffects**, **spotresearch**, **crosstv**, and **spotsync**. At its core, **spoteffects** offers powerful **TV-attribution analytics**, enabling users to connect specific TV ad airings with surges in website visits, signups, and conversions. This attribution model uses proprietary algorithms to ensure accuracy and helps advertisers maximize return on investment by identifying which campaigns, time slots, or channels yield the highest impact. Complementing this is the **spotresearch** module, which provides detailed tracking of TV spot airings. Users gain access to a massive database of over 500,000 ad creatives and 12 million airings per year, which includes critical metadata like air time, ad length, break position, and more.