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Swoogo

by Swoogo · Since 2015
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ActiveAvailable globallyCloud
Quick facts
VendorSwoogo
Year launched2015
StatusActive
Location1925 Century Park East Suite 1700 Los Angeles, CA 90067 USA
Countries servedGlobal
Languages5
Integrations41+
Free tier
Free trial
Contact salesYES

About Swoogo

Swoogo is a flexible event management platform from Swoogo that supports in-person and virtual events, including conferences and field marketing. It provides registration, data and insights, and event logistics so users can effectively manage and execute various types of events. The platform includes easy registration with limitless customization options, comprehensive insights into attendee and event engagement, and tools for managing logistical aspects of events. Additionally, Swoogo integrates with critical business solutions and offers event marketing features such as websites and email campaigns. Key capabilities: registration data insights event logistics integrations event marketing Best for: event professionals that need to run diverse events efficiently.

Swoogo presents itself as a highly adaptable event management platform, designed to cater to a broad spectrum of event types, from intimate webinars to sprawling global trade shows. Its core proposition is to offer a flexible, customizable experience, allowing event planners to tailor the software to their specific needs. The foundation of Swoogo lies in its robust registration system, which allows for the creation of 100% customizable registration forms. This feature is particularly powerful, enabling the implementation of unlimited conditional logic and fully customizable fields, accommodating diverse registrant types and complex registration flows. This level of customization is a significant differentiator, allowing event organizers to capture detailed attendee information and create seamless registration experiences. The platform's event marketing capabilities are equally comprehensive, focusing on automation and scalability. Users can build, clone, and scale their event marketing programs, streamlining the process of promoting events and engaging potential attendees. This is particularly valuable for organizations that manage multiple events or require consistent branding across their marketing efforts. A key strength of Swoogo is its commitment to integration and compatibility.

Pros & Cons

What users like
  • +Comprehensive Feature Set: Offers a wide range of tools covering all aspects of event management.
  • +Unlimited Registrations: Allows for unlimited events and registrations without additional costs.
  • +User-Based Pricing: Transparent pricing model based on the number of users, avoiding hidden fees.
  • +Extensive Integrations: Provides numerous free integrations with other platforms.
  • +Dedicated Support: Offers in-house support with fast response times and global coverage.
What users flag
  • Pricing: May be considered high for small organizations or infrequent event planners.
  • Learning Curve: Comprehensive features may require time to fully master.
  • Customization Complexity: Extensive customization options might be overwhelming for some users.
  • Limited User Seats: Additional user seats come at a higher cost.
  • Feature Overload: Some users might find certain features

Features

Key features

1. Registration
Unlimited custom rules, logic, and fields to create tailored registration flows.
2. Event Marketing
Automated emails, targeted reports, and customizable event sites.
3. Integrations
Access to over 30 free built-in integrations and 14 payment gateways.
4. Data & Insights
Native analytics and custom reporting capabilities.
5. Hybrid Solutions
Flexible streaming integrations, including native Zoom embed.

Additional features

1. Registration
Unlimited registration types, 17+ question types, unlimited conditional logic, drag-and-drop customization.
2. Event Marketing
Email creation via drag-and-drop or HTML, invitation lists, automated emails, fully white-labeled.
3. Website Builder
Fully white-labeled, 40+ widgets, drag-and-drop or custom CSS and HTML, 12+ themes.
4. Integrations
Access to over 30 free built-in integrations and 14 payment gateways.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Annual plans

Professional

USD 11,800

≈ USD 983.33/mo when billed annually

≈USD 983.33/mo when billed annually

Countries & Languages

Global
Countries served
5
Interface languages
23
Billing currencies

Interface languages

EnglishSpanishFrenchGermanPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇨🇦CAD🇦🇺AUD🇸🇬SGD🇯🇵JPY🇨🇳CNY🇮🇳INR🇦🇪AED🇨🇭CHF🇲🇽MXN🇧🇷BRL🇷🇺RUB🇳🇿NZD🇭🇰HKD🇸🇪SEK🇰🇷KRW🇿🇦ZAR🇵🇱PLN🇳🇴NOK🇩🇰DKK🇮🇩IDR

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