TargetSmart Data Enhancement logo

TargetSmart Data Enhancement

by TargetSmart · Since 2006
No reviews yet
Active1+ countries
Quick facts
VendorTargetSmart
Year launched2006
StatusActive
LocationN/A
Countries served1+
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About TargetSmart Data Enhancement

A data enhancement service for political and progressive organizations.

TargetSmart provides data enhancement tools primarily for Democratic campaigns and progressive organizations. The service, featuring the SmartMatch tool and various APIs, allows users to turn incomplete data into actionable intelligence. It works by matching raw data against TargetSmart's proprietary voter and contact database of over 259 million records, appending demographic, behavioral, and political attributes to create a complete profile. The platform also offers APIs for voter registration checks, district lookups, and radius searches, allowing for deep integration into custom applications. This enriched data can then be used for targeted outreach and analysis, and can be deployed on platforms like TargetSmart's own Media Buying Platform. The company's focus is on providing data to power voter engagement, persuasion, and election campaigns. Pricing is not publicly available; interested parties must request a demo or contact the sales team. Support is available via a published email address.

Pros & Cons

Pros
  • Provides a comprehensive and regularly updated data source on the American electorate.
  • Effectively enriches incomplete data records into actionable voter profiles.
  • Offers APIs to integrate voter data directly into third-party applications and workflows.
  • Specifically tailored for the needs of Democratic and progressive political campaigns.
Cons
  • Pricing is not publicly available and requires contacting the sales team for a demo.
  • The service is explicitly for Democratic campaigns and progressive organizations, making it unsuitable for other political affiliations.
  • The website does not provide detailed public technical documentation for its APIs.

Features

Key features

Voter Data Matching

Matches incomplete lists against a 259M+ record voter and contact database using the SmartMatch tool.

Data Enrichment

Enriches records by appending rich demographic, behavioral, turnout, and predictive attributes for a complete record.

Voter Data APIs

Provides real-time APIs to programmatically query, retrieve, match, and enrich voter records within custom tools.

Voter Record Verification

Instantly confirms voter registration status and retrieves associated voter and household information from partial inputs.

Audience and Location Targeting

Identifies and segments voters for outreach using radius, address, ZIP, or district-based searches.

Platform Deployment

Deploys matched and enriched audiences directly to TargetSmart's Media Buying Platform and Meta for immediate online engagement.

Additional features

Custom List Building

Build, analyze, and export customized voter lists for online and offline use with the ListBuilder tool.

Cross-Channel Activation

Deploys created audience lists across various channels including canvassing, phone, SMS, and digital advertising.

Vote History Analysis

Provides access to detailed vote history and hundreds of data fields to analyze trends and engagement patterns.

Predictive Modeling Foundation

Supplies high-quality data for building segmentation models and machine learning applications.

Early & Absentee Vote Tracking

Utilizes incoming early and absentee voting data to create exclusion audiences for get-out-the-vote efforts.

Historical Election Results

Offers a database of election results at the census block level for federal, state, and legislative elections since 2012.

Field Campaign Management

Plan and manage large-scale voter contact programs like canvassing, phone banking, and events.

Volunteer Mobilization

Tools to coordinate volunteer recruitment, scheduling, and assignments for field teams.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
1
Interface languages
Billing currencies

Available in

United States

Interface languages

English

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