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TikaMSL

by TikaMobile · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorTikaMobile
Year launched2013
StatusActive
Location116 W 23rd St, 5th Floor, New York, NY 10011, US
Countries servedGlobal
Languages10
Integrations
Free tier
Free trial
Contact salesYES

About TikaMSL

TikaMSL is a CRM software from TikaMobile designed for medical affairs, pharma, and medical device companies. It combines purpose-built tools for life sciences, reliable support for field sales, and capabilities for medical teams so they can effectively manage commercial operations. TikaMSL is tailored to meet the unique needs of the life sciences sector and features advanced analytics for tracking performance, mobile access for field applications, and integrated communication tools for improved collaboration. The software supports compliance with industry regulations and fosters improved engagement strategies. Key capabilities: field sales tracking medical team collaboration compliance management analytics and reporting mobile accessibility Best for: medical affairs professionals needing a comprehensive CRM solution to manage field operations and improve team effectiveness.

TikaMSL by TikaMobile is a specialized healthcare CRM solution designed to support medical science liaisons, field medical teams, and life sciences organizations in managing stakeholder relationships more effectively. Its primary purpose is to streamline communication with healthcare professionals, enhance scientific engagement, and offer robust data insights that help teams plan and execute strategic interactions. Key features include advanced territory management, compliant communication tools, and analytics that provide meaningful visibility into field activities and stakeholder needs. The user interface of TikaMSL is clean, modern, and tailored to the workflows of medical science liaisons. It offers a simple navigation structure with clear dashboards that summarize field performance, interaction histories, and engagement metrics. The mobile-first design makes it especially intuitive, allowing users to access critical information during field visits or conferences without unnecessary complexity. Its organized layout ensures that even new users can quickly familiarize themselves with the platform. Functionally, TikaMSL offers a rich set of tools including KOL management, insights tracking, call planning, and real-time reporting.

Pros & Cons

What users like
  • +It provides immediate, actionable insights, enabling MSLs to strengthen strategic relationships with KOLs.
  • +The seamless integration of CRM and Business Intelligence simplifies the workflow for busy field medical teams.
  • +Automated KOL tiering and 'next best action' suggestions effectively optimize engagement planning and efficiency.
  • +MSLs can access and stream up-to-date clinical assets across all devices, even specialized videos.
  • +Real-time performance dashboards give management a quick pulse on customer development and strategic objectives.
What users flag
  • Implementing a new, complex system may involve significant training and a steep learning curve for MSL team adoption.
  • The software's powerful insights are entirely dependent on accurate, consistent interaction data input from the field team.
  • Integration with existing Medical Information vendors, while seamless, is still an additional necessary setup step.
  • The extensive features likely mean higher licensing and customization costs compared to simpler, general CRM solutions.
  • Adopting such a specialized platform means the organization might become heavily reliant on one vendor's unique ecosystem.

Features

Key features

Integrated CRM and BI Platform
It combines essential customer relationship management tools with business intelligence for a comprehensive view of Medical Affairs activities.
Suggested Next Best Action
The platform provides proactive recommendations to MSLs for their optimal engagement strategy with Key Opinion Leaders (KOLs).
Real-Time Outcomes & Insights Analytics
It captures the context and results of every interaction, allowing management and MSLs to instantly track strategic alignment and customer development.
Automated KOL Tiering and Segmentation
Workflows are built-in to automatically categorize and group KOLs based on predefined organizational requirements, streamlining engagement planning.
Clinical Assets Management
MSLs are equipped with the latest clinical studies and materials, which they can easily view across desktops, mobile phones, and iPads, even supporting video streaming.
Geo Mapping of Customer
This feature provides a practical visual tool for field teams to quickly locate and strategize their customer visits based on geography.

Additional features

Automation of eMIRF routing
The in-built workflow automatically sends MIRFs to the correct MSL or an integrated Medical Information vendor.
Notifying the MSL of newly assigned eMIRF
The system alerts the field team member when a new MIRF is allocated to them.
Alerting of outstanding eMIRFs
The application sends reminders about MIRFs that are overdue or require follow-up action.
Seamless integration with external MI vendor
The platform is designed to connect easily with third-party Medical Information service providers.
Built-in workflow to input Outcomes
A structured process guides MSLs to record the strategic results when logging an interaction.
Inbuilt analytic capabilities
The application provides data analysis tools for management and MSLs to monitor customer progression and performance.
Identify HCPs
The tool assists MSLs in recognizing and sourcing relevant healthcare professionals.
Track and manage the development of HCPs into KOLs
It provides a mechanism for monitoring the growth and influence of identified contacts.
Automated workflows for KOL tiering and segmentation
Based on set criteria, the system automatically classifies and groups KOLs for targeted engagement.
Easy KOL engagement planning
The planning process for interacting with key stakeholders is simplified by the system's structure.
Broadcasting of announcements, news, and information
This module facilitates the quick distribution of company-wide updates.
Sending alerts and notifications to specific team members or groups
The system enables targeted communication to relevant individuals or teams.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
10
Interface languages
9
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseDutchRussianChineseJapanese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇦🇺AUD🇨🇦CAD🇨🇭CHF🇨🇳CNY🇸🇪SEK

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