About Tokyo Prime
Tokyo Prime is a data analytics software from IRIS that provides critical insights for businesses. It combines data visualization, predictive analytics, and reporting features so users can make informed decisions based on real-time data. Tokyo Prime enables organizations to analyze large datasets efficiently and generates comprehensive reports for stakeholders. With its intuitive interface, users can easily navigate through complex data sets and extract meaningful insights. Key capabilities: data visualization predictive analytics reporting tools user-friendly interface high scalability Best for: enterprises that need to analyze and report on large volumes of data for strategic decision-making.
Tokyo Prime is the leading taxi signage advertising platform in Japan, operating more than 71,000 units across 35 prefectures. It is ranked No.1 in installation scale nationwide and delivers high-quality video content to passengers during taxi rides. This innovative form of digital out-of-home (DOOH) media reaches a premium audience of wealthy individuals and business professionals, making it an attractive channel for advertisers seeking impactful brand engagement. Unlike traditional advertising, Tokyo Prime focuses on creating “PRIME serendipity,” giving passengers unique encounters with ads that are relevant, engaging, and memorable. One of the platform’s greatest strengths is its large-scale reach and proven advertising effect. Monthly, Tokyo Prime achieves exposure to around 35.5 million people nationwide, with Tokyo alone contributing 15 million. Independent surveys reveal strong engagement metrics, including 62.7% ad reach, 74.6% ad interest, and over 70% motivation to use or purchase after exposure. Compared to TV commercials, taxi advertising performed significantly better in both recall and ad liking, which makes it a highly efficient choice for advertisers aiming to maximize ROI. The functionality of Tokyo Prime extends beyond simple digital signage.
Pros & Cons
- +Wide nationwide coverage (71,000 taxis)
- +High audience engagement and recall rates
- +Strong case study results (20–30% branded search lift)
- +Premium audience (business & wealthy demographics)
- +High-quality video signage media
- −No fixed transparent pricing available
- −Limited to taxi environments
- −Requires creative video production investment
- −Dependent on passenger attention span
- −Less effective for hyper-local small businesses outside cities
Features
Key features
- Nationwide Coverage – Installed in 71,000 taxis across 35 prefectures, ensuring unmatched reach.
- High Monthly Reach – Access to 35.5 million people monthly, particularly business and wealthy segments.
- Targeted Advertising – Ability to reach metropolitan audiences in Tokyo, Osaka, Nagoya, and other regions.
- Strong Branding Impact – Survey shows 62.7% ad reach and 74.6% ad interest, driving strong brand recall.
- Engaging Content Delivery – Advertisers can run video ads, storytelling campaigns, and branded experiences.
- Case Study-Proven Success – Companies have seen increases in branded searches, downloads, and sales traffic.
- High Ad Liking – Research indicates 39.3% preference for taxi advertising compared to 22.2% for TV commercials.
Additional features
- Taxi Digital Signage Network – Wide distribution of in-taxi media units.
- City-Specific Targeting – Large networks in Tokyo (25,500 units), Osaka (9,200), Kanagawa (8,100).
- Video-Based Advertising – Delivers immersive brand experiences.
- Real-Time Audience Engagement – Ensures people “can’t help but look.”
- Cross-Industry Usability – Used by Coca-Cola, Subaru, Panasonic, Visa, and more.
- High-Quality Visual Experience – HD display units for sharp ad performance.
- Branded Content Opportunities – Custom shows like Secret PRIME, PRIME BIZ INSIGHT.
- Proven ROI Impact – Boost in branded searches (20–30%) shown in multiple case studies.
- Flexible Ad Formats – Enables creative, storytelling-based ads.
- Integration with Other OOH – Complements taxi wraps and golf cart signage media.
Pricing
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Interface languages
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About Tokyo Prime
Tokyo Prime is a data analytics software from IRIS that provides critical insights for businesses. It combines data visualization, predictive analytics, and reporting features so users can make informed decisions based on real-time data. Tokyo Prime enables organizations to analyze large datasets efficiently and generates comprehensive reports for stakeholders. With its intuitive interface, users can easily navigate through complex data sets and extract meaningful insights. Key capabilities: data visualization predictive analytics reporting tools user-friendly interface high scalability Best for: enterprises that need to analyze and report on large volumes of data for strategic decision-making.
Tokyo Prime Details
Tokyo Prime's In-App Market Place
Does Tokyo Prime have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
nA
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), INR (₹), SGD (S$), HKD (HK$), NZD (NZ$), KRW (₩), ZAR (R), RUB (₽)
Pros & Cons
- Wide nationwide coverage (71,000 taxis)
- High audience engagement and recall rates
- Strong case study results (20–30% branded search lift)
- Premium audience (business & wealthy demographics)
- High-quality video signage media
- No fixed transparent pricing available
- Limited to taxi environments
- Requires creative video production investment
- Dependent on passenger attention span
- Less effective for hyper-local small businesses outside cities
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