Traackr logo

Traackr

by Traackr · Since 2009
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ActiveAvailable globallyCloud
Quick facts
VendorTraackr
Year launched2009
StatusActive
Location25 Dorchester Avenue, 52497, Boston, MA 02205, United States of America.
Countries servedGlobal
Languages1
Integrations3+
Free tierNO
Free trialNO
Contact salesYES

About Traackr

Traackr is an AI‑powered creator intelligence and influencer marketing platform designed to help brands transform influencer data into strategic growth insights.

Traackr is an AI‑powered creator intelligence and influencer marketing platform designed to help brands transform influencer data into strategic growth insights. Built for enterprise‑level marketing teams, the platform centralizes campaign management, creator discovery, performance tracking, and ROI measurement in a single interface. Traackr enables marketers to identify the most impactful creators, optimize campaign investments with real‑time analytics, and align teams around unified KPIs to scale influencer programs across global markets. The software’s core value lies in turning disparate creator data into actionable insights—spotting which creators drive business outcomes, benchmarking performance across platforms, and predicting future trends based on historical signals. Traackr’s workflow is centered on organizing, optimizing, and envisioning influencer strategies, which helps brands increase efficiency and demonstrate measurable impact. While highly capable for data‑driven campaigns and global coordination, prospective users should expect a B2B subscription model (quote‑based pricing) and potential complexity for smaller teams. Traackr’s global presence—with offices in major cities like San Francisco, Boston, London, New York, and Paris—supports wide‑scale adoption across industries, especially in beauty, retail, and consumer brands.

Pros & Cons

Pros
  • Supports full influencer campaign lifecycle from discovery to ROI tracking efficiently
  • Provides advanced influencer vetting and relationship management tools for large teams
  • Enables real-time tracking and monitoring of influencer content across multiple channels
  • Offers campaign organization features to plan, execute, and measure marketing actions
  • Delivers performance benchmarks to compare influencer impact against industry standards
Cons
  • Complex interface may require training to fully utilize all campaign management features
  • Campaign analytics reporting can be overwhelming due to extensive metric options
  • Onboarding process can be lengthy due to comprehensive platform capabilities
  • Some users report occasional irrelevant influencer suggestions during discovery searches
  • Not all social media channels may be fully supported in certain regions or markets

Features

Key features

Creator discovery

Find creators using AI and global dataset

Campaign management

Plan, execute and track influencer campaigns

Performance analytics

Measure engagement, impressions, and ROI

Benchmarking

Compare creator performance across markets and industries

Predictive insights

Forecast future campaign outcomes

Unified reporting

Share customizable, real‑time reports

Team collaboration

Centralize communications and tasks

Additional features

AI‑powered creator insights

Data‑driven discovery and performance measurement

Global creator benchmarking

Cross‑market performance comparison

Campaign automation

Automate invites, briefs, approvals and tracking

ROI attribution

Link influencer activities to measurable business results

Predictive trend analysis

Forecast performance and investment outcomes

Centralized dashboards

Real‑time visual performance dashboards

Security & compliance

Role permissions, SSO and brand safety tools

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
12
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇧🇷BRL🇲🇽MXN🇸🇬SGD🇭🇰HKD

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