TrackBee

Additional features

100% Accurate Conversion Tracking

This is TrackBee's core promise, ensuring that every purchase, add-to-cart, or other crucial event on your online store is reliably captured, overcoming common issues like ad blockers, browser restrictions, and cookie consent pop-ups.

Server-Side Tracking

Unlike traditional pixel-based methods that rely on client-side browser events, TrackBee directly extracts data from your e-commerce platform's server (e.g., Shopify), leading to much higher accuracy and reliability.

Session Enrichment

Beyond just conversions, TrackBee gathers richer data about each customer's session, including cross-browser tracking, extended visitor tracking beyond standard cookie expiration, and robust visitor identification, building more complete shopper profiles.

Automated Event Capture

It automatically tracks all relevant customer journey events, such as product views, add-to-carts, and purchases, removing the need for manual tagging or ongoing maintenance, which simplifies setup and use.

Data Deduplication

TrackBee processes and cleans the data before sending it to ad platforms, preventing duplicate conversion reporting that can inflate metrics and lead to inefficient ad spend.

Recovery of Missing Data

It's designed to recover crucial data points like click IDs and customer information (e.g., email addresses) that might otherwise be lost by standard tracking pixels, providing a more complete data set.

Optimized Data Delivery to Ad Platforms

TrackBee shares its comprehensive and accurate data directly with various advertising platforms via their APIs, enabling these platforms to better understand your audience and optimize ad delivery.

Social Ads Optimization (Meta, TikTok, Pinterest)

Specifically helps improve the performance of ad campaigns on social media platforms by feeding them more complete and accurate conversion data, leading to lower CPMs and higher ROAS.

Google Ads Optimization

Ensures Google Ads receives precise conversion data, which helps improve campaign targeting, bidding strategies, and ultimately boosts Return on Ad Spend (ROAS) on Google.

Klaviyo Integration & Revenue Boost

Significantly enhances the effectiveness of email marketing automation by accurately tracking abandoned carts and product views that Klaviyo might miss, leading to more triggered emails and a reported 2-3x increase in abandonment revenue.

Algorithm Training

By providing ad platforms with higher quality and more complete data, TrackBee helps train their machine learning algorithms more effectively, leading to smarter ad serving and better audience targeting over time.

Improved Ad Targeting

The richer data set allows advertising platforms to create more precise audience segments and deliver ads to the right people at the right time, increasing the likelihood of conversions.

Quick 5-Minute Setup

Designed for extremely fast and simple installation, aiming to get online stores up and running with accurate tracking in a matter of minutes without requiring technical expertise.

Background Operation

Once installed, TrackBee works seamlessly in the background, eliminating the need for users to constantly log in or perform ongoing maintenance, saving time and effort.

Proven Results (Case Studies/Testimonials)

Backs its claims with testimonials and case studies from satisfied customers reporting significant increases in ROAS and overall revenue.

Dedicated Customer Support

Emphasizes responsive and proactive customer support to assist users with any issues or questions.

Shopify Compatibility

Currently specializes in providing its tracking solution specifically for Shopify e-commerce stores.