Trax Retail Execution Suite logo

Trax Retail Execution Suite

by Trax
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ActiveCloud
Quick facts
VendorTrax
Year launchedN/A
StatusActive
LocationN/A
Countries servedN/A
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Trax Retail Execution Suite

Trax provides cloud-based retail management solutions using AI-powered image recognition. It helps CPG brands and retailers monitor shelf execution, pricing, promotions, and on-shelf availability to optimize in-store performance and increase sales.

Trax offers a suite of AI-driven retail execution solutions for Consumer Packaged Goods (CPG) brands and retailers. The platform leverages computer vision and image recognition to digitize the physical shelf, providing real-time insights into store conditions. Key capabilities include monitoring on-shelf availability, ensuring pricing and promotional compliance, and optimizing product distribution. By providing field teams with actionable data and guidance, Trax aims to improve productivity and resolve issues like stockouts quickly. The service strengthens negotiations with retail partners by supplying objective, image-verified data on shelf share and planogram adherence. While specific pricing is not published and requires sales contact, the platform is positioned as a comprehensive tool for turning in-store execution data into a competitive advantage. The company has recently joined forces with FORM, indicating a strategic evolution of its offerings.

Pros & Cons

Pros
  • Provides real-time, actionable insights from in-store shelf data using image recognition.
  • Helps improve on-shelf availability and resolve stockouts quickly.
  • Strengthens retailer negotiations with objective, data-backed evidence.
  • Increases field team productivity with guided actions.
  • Used by major global brands like Mars Petcare, Sanofi, and Henkel.
Cons
  • The specific product 'Digital Shelf Analytics' page returns a 404, suggesting a rebranding or consolidation of products.
  • Pricing information is not publicly available and requires contacting sales.
  • The company's website indicates a merger with 'FORM', which may create confusion about the current product lineup.

Features

Key features

Pricing and Promotional Compliance

Get real-time visibility into pricing and promotional compliance in every store.

Field Team Productivity

Uses AR-powered image recognition and Next Best Action guidance to improve store visit efficiency.

Product Distribution Protection

Confirms SKUs are present and correctly ranged, providing real-time data to act on.

Retailer Negotiations

Strengthens negotiations with retailers using image-verified data on shelf share and planogram compliance.

On-shelf Availability

Detects and helps resolve stockouts, voids, and distribution gaps as they happen.

Additional features

Image Recognition

Utilizes AI to analyze shelf photos and provide actionable insights.

Shelf Intelligence

Transforms in-store data into a competitive advantage for CPG teams.

Real-time Data

Delivers near real-time shelf data to empower field reps and sales teams.

Category Management

Provides insights for optimizing category strategy and performance.

Dynamic Merchandising

Enables responsive merchandising strategies based on current store conditions.

Pricing

Free trial
Free version
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Countries & Languages

Countries served
1
Interface languages
Billing currencies

Interface languages

English

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