About Twiga
Twiga is a supply chain platform from Twiga Foods that connects farmers with vendors in the agricultural sector. It provides access to a network of suppliers, logistics management, and data analytics so that agricultural products can be distributed efficiently. The platform facilitates the sale of fresh produce directly from rural farmers to urban retailers, helping to reduce food waste and ensure fair prices for both producers and consumers. Additionally, Twiga offers mobile payments and inventory management features to simplify transactions and simplify operations. Key capabilities: agricultural supply chain management logistics coordination data analytics mobile payment solutions inventory tracking Best for: farmers and retailers that need efficient distribution and access to market data.
Twiga by Twiga Foods is a B2B retail and supply chain platform designed to connect farmers, suppliers, and small retailers through a unified marketplace, logistics network, and embedded financial services. Its core features—Soko Yetu (a super app for ordering goods), Soko Loan (BNPL financing), and Soko Call (toll-free ordering)—aim to streamline procurement, delivery, and cash flow for informal and small-format retailers. The platform’s purpose is clear: reduce inefficiencies in African retail by aggregating demand, digitizing ordering, and ensuring reliable last-mile distribution. The user interface is mobile-first, clean, and task-oriented, prioritizing quick ordering, inventory visibility, and delivery tracking. Navigation is intuitive, with clear product categories, search, and reorder flows tailored to busy shop owners. The call center and WhatsApp support complement the app, making it accessible to users with varying digital literacy—an important design choice for its market. Functionally, Twiga stands out with its integrated logistics and financing. Retailers can order fresh produce, groceries, and digital goods, receive next-day delivery, and access short-term credit to smooth cash cycles.
Pros & Cons
- +Provides small farmers with guaranteed market access and fair pricing, reducing income uncertainty.
- +Significantly lowers post-harvest waste to below five percent, compared to much higher losses in informal markets.
- +Promotes financial inclusion by offering credit access to unbanked informal retailers.
- +Improves transparency through fixed, visible pricing on the app, eliminating middleman exploitation.
- +Enhances food safety and accountability by enabling full traceability from farm to consumer.
- −Currently limited to major urban centers in Kenya, restricting reach to rural or remote areas.
- −Requires smartphones and stable internet connectivity for optimal app performance.
- −High operational and logistics costs make scaling across regions capital intensive.
- −Digital learning curve may be challenging for older retailers accustomed to traditional methods.
- −Heavy reliance on mobile money systems makes operations vulnerable during network outages.
Features
Key features
- Soko Yetu (Retailer App)
- A centralized platform for shopkeepers to order fresh produce and FMCG (like flour, oil, snacks) with 24-hour delivery.
- Soko Loan (BNPL)
- An embedded fintech service offering working capital loans to retailers through partnerships with banks like KCB.
- Dynamic Sourcing (Twiga Agent)
- An open bidding system that allows farmers and suppliers to see market demand and bid to supply products.
- Cashless Payments
- Integrated mobile money (M-Pesa) systems to eliminate the security risks of cash handling for delivery drivers.
- Cold-Chain Logistics Tracking
- Real-time visibility of temperature-controlled produce from collection centers to the final vendor.
Additional features
- Real-time Inventory Management
- View stock levels, updates, availability, and movements instantly across all connected shops.
- Soko Wallet
- Digital wallet enabling retailers store funds, manage balances, and pay for orders.
- Soko Call
- A toll-free call center for vendors who prefer voice-based ordering and support.
- Twiggy (SokoBot)
- A WhatsApp-based AI assistant for 24/7 customer support, inquiries, orders, and guidance.
- Sokolytics
- Analytics dashboard for suppliers to track product performance, sales, demand, and trends.
- Order History & Invoicing
- Digital records of all transactions for business accounting, auditing, compliance, and reporting.
- Logistics Marketplace
- Outsourced logistics tracking for third-party transporters, coordination, pricing, delivery, visibility nationwide.
- Direct-to-Shop Delivery
- Automated route optimization for delivery trucks, ensuring faster, cheaper, reliable, last-mile fulfillment.
Pricing
Countries & Languages
Available in
Interface languages
Billing currencies
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About Twiga
Twiga is a supply chain platform from Twiga Foods that connects farmers with vendors in the agricultural sector. It provides access to a network of suppliers, logistics management, and data analytics so that agricultural products can be distributed efficiently. The platform facilitates the sale of fresh produce directly from rural farmers to urban retailers, helping to reduce food waste and ensure fair prices for both producers and consumers. Additionally, Twiga offers mobile payments and inventory management features to simplify transactions and simplify operations. Key capabilities: agricultural supply chain management logistics coordination data analytics mobile payment solutions inventory tracking Best for: farmers and retailers that need efficient distribution and access to market data.
Twiga Details
Twiga's In-App Market Place
Does Twiga have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
KES (KSh)
Pros & Cons
- Provides small farmers with guaranteed market access and fair pricing, reducing income uncertainty.
- Significantly lowers post-harvest waste to below five percent, compared to much higher losses in informal markets.
- Promotes financial inclusion by offering credit access to unbanked informal retailers.
- Improves transparency through fixed, visible pricing on the app, eliminating middleman exploitation.
- Enhances food safety and accountability by enabling full traceability from farm to consumer.
- Currently limited to major urban centers in Kenya, restricting reach to rural or remote areas.
- Requires smartphones and stable internet connectivity for optimal app performance.
- High operational and logistics costs make scaling across regions capital intensive.
- Digital learning curve may be challenging for older retailers accustomed to traditional methods.
- Heavy reliance on mobile money systems makes operations vulnerable during network outages.
Twiga's Support Options
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