Twilio SMS logo

Twilio SMS

by Twilio · Since 2008
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ActiveCloudFree tier
Quick facts
VendorTwilio
Year launched2008
StatusActive
LocationSan Francisco, United States
Countries servedN/A
Languages6
IntegrationsN/A
Free tierYES
Free trialYES
Contact salesYES

About Twilio SMS

Twilio SMS is a cloud communication platform API for sending and receiving SMS messages globally. It enables developers to integrate text messaging for notifications, marketing, and two-way conversations into their applications.

Twilio SMS is a developer-focused API that provides the infrastructure for sending and receiving text messages at scale. As a core component of Twilio's broader communication platform, it allows businesses to programmatically integrate SMS into their applications for use cases like marketing campaigns, appointment reminders, user verification, and customer support. The platform supports global reach and various sender types, including short codes and toll-free numbers. Pricing is pay-as-you-go, based on message volume and destination, with volume discounts available. Support is offered through extensive documentation, a help center, and paid support plans for higher levels of service. It is a cloud-based service accessible via API, making it a flexible solution for developers and businesses of all sizes.

Pros & Cons

Pros
  • Developer-friendly REST API with extensive documentation and helper libraries.
  • Pay-as-you-go pricing model offers flexibility and scalability.
  • Global reach with support for sending SMS to over 180 countries.
  • Robust features for delivery tracking, scheduling, and two-way communication.
  • Part of a larger ecosystem of communication APIs (Voice, Video, Email).
Cons
  • Pricing can become complex, with varying rates per country and carrier.
  • Navigating carrier compliance and regulations (like A2P 10DLC) can be challenging.
  • Primarily an API-based tool, requiring development resources to implement.

Features

Key features

Global SMS API

Send and receive SMS messages in over 180 countries using a REST API.

Multiple Sender Types

Supports various sender IDs including short codes, toll-free numbers, and 10DLC for different use cases.

Message Scheduling

Programmatically schedule messages to be sent at a future date and time.

Delivery Tracking

Monitor the status of outbound messages with real-time delivery receipts and status callbacks.

Two-Way Messaging

Build interactive experiences by enabling applications to receive and reply to incoming SMS messages.

Content Templates

Create and manage pre-approved message templates for channels like WhatsApp and for A2P 10DLC compliance.

Link Shortening & Tracking

Automatically shorten links in messages and track click-through rates for performance analysis.

Additional features

MMS Support

Send and receive multimedia messages, including images and other media files.

Alphanumeric Sender ID

Use a branded name as the sender ID in supported countries for one-way messaging.

Smart Encoding

Automatically detects and handles Unicode characters to optimize message length and cost.

Message Redaction

Programmatically redact message bodies and media to protect sensitive information.

Geo-Permissions

Control which countries your application can send SMS messages to, helping manage costs and prevent fraud.

Messaging Services

Group phone numbers to scale messaging applications with features like sender selection logic and content fallback.

Compliance Tools

Provides resources and APIs for managing compliance with regulations like A2P 10DLC in the US.

Pricing

Free trial
Free version
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Countries & Languages

Countries served
6
Interface languages
1
Billing currencies

Interface languages

EnglishFrenchGermanJapanesePortugueseSpanish

Billing currencies

🇺🇸USD

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