About Upsiide
Upsiide is a game-changer for agile innovation teams. By turning the boring survey into a "Tinder-like" experience, it captures how consumers actually make choices in the real world—quickly and intuitively.
Upsiide is a game-changer for agile innovation teams. By turning the boring survey into a "Tinder-like" experience, it captures how consumers actually make choices in the real world—quickly and intuitively. It is the perfect tool for mid-to-large consumer brands that need to de-risk their product launches without the slow turnaround of traditional research firms. While it requires a budget for the Professional or Enterprise tiers, the predictive power of its Idea Score and Market Simulator provides a massive ROI by preventing the launch of "dud" products.
Pros & Cons
- Dashboards are presentation-ready, reducing the need for manual charting.
- Allows brands to iterate on designs weekly rather than waiting months for traditional agency reports.
- Results for even large studies can often be gathered and analyzed within 24–48 hours.
- Not designed for extremely complex skip-logic or deeply nested branching surveys.
- Can be expensive for individuals or very small startups compared to entry-level DIY tools.
Features
Key features
Respondents click specific parts of an image (like a pack design) to indicate exactly what they like or dislike.
A quadrant visualization that groups similar ideas and highlights innovation "territories" based on consumer preference patterns.
A predictive tool that models how your new idea will impact current market share, including cannibalization of your own products.
A proprietary metric that combines interest (swiping) and commitment (trade-off choice) to predict in-market potential.
Respondents see ideas one by one and swipe right (like) or left (dislike), capturing "System 1" intuitive reactions.
Additional features
Ability to export raw data and visual charts to PowerPoint, Excel, or CSV.
Support for uploading and testing video advertisements or brand stories
Shareable report links and organizational permissions for team projects.
Dashboards update instantly as soon as respondents complete their surveys.
Interlocking filters to slice data by age, gender, geography, or custom respondent traits.
Pre-designed templates for specific research needs (e.g., logo testing, claims testing).
Integrated access to millions of global respondents with demographic filtering.
A DIY tool for creating custom survey questions and routing logic.
Pricing
Countries & Languages
Interface languages
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About Upsiide
Upsiide is a game-changer for agile innovation teams. By turning the boring survey into a "Tinder-like" experience, it captures how consumers actually make choices in the real world—quickly and intuitively.
Upsiide Details
Upsiide's In-App Market Place
Does Upsiide have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
0
Mini Apps
Pricing Options
Accepted Payment Currencies
Usd ($), Eur (€), Gbp (£), Aud (A$), Cad (C$), Jpy (¥), Chf (Fr), Cny (¥), Inr (₹), Rub (₽)
Pros & Cons
- Dashboards are presentation-ready, reducing the need for manual charting.
- Allows brands to iterate on designs weekly rather than waiting months for traditional agency reports.
- Results for even large studies can often be gathered and analyzed within 24–48 hours.
- Not designed for extremely complex skip-logic or deeply nested branching surveys.
- Can be expensive for individuals or very small startups compared to entry-level DIY tools.
Upsiide's Support Options
Contact
+1 866-496-4344Upsiide's Alternatives
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