Virtual Eye (Sports Graphics) logo

Virtual Eye (Sports Graphics)

by Animation Research Limited · Since 1991
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ActiveAvailable globallyCloud
Quick facts
VendorAnimation Research Limited
Year launched1991
StatusActive
LocationVirtual Eye 8 Dowling Street, PO Box 5580, Dunedin, 9016, NZ
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About Virtual Eye (Sports Graphics)

Virtual Eye is a leading sports technology and broadcast solutions company that transforms live sporting events into immersive, data-driven viewing experiences.

Virtual Eye is a leading sports technology and broadcast solutions company that transforms live sporting events into immersive, data-driven viewing experiences. Specializing in advanced 3D graphics, real-time data visualization, motion tracking, and remote production technologies, Virtual Eye helps broadcasters deliver deeper insight, enhanced storytelling, and greater drama to global sports audiences. With decades of experience supporting some of the world’s biggest sporting events, the company provides innovative solutions including broadcast graphics, data collection systems, cloud production, ultra-motion camera technology, and remote production services. By combining precision analytics with cutting-edge visual technology, Virtual Eye enables sports organizations and broadcasters to reveal the hidden stories behind every performance, giving fans a richer and more engaging understanding of the game.

Pros & Cons

Pros
  • Superior 3D graphics reveal data cameras can't see.
  • 30+ years at the world's largest sporting events.
  • Remote and cloud tech reduces on-site logistics.
  • Ultra Motion tech captures extreme action precision.
Cons
  • Highly specialized for sports, less versatile for other fields.
  • Geared toward major broadcasters rather than local leagues.
  • Requires complex data setups at the physical venue.
  • Remote workflows rely on rock-solid internet speeds.

Features

Key features

Remote production capabilities for global event coverage — Allows broadcasters to produce and manage live sports events from different locations, reducing operational complexity and production costs.
Cloud-based sports production and broadcasting tools — Enables scalable and flexible production workflows that allow teams to manage sports broadcasting operations remotely and efficiently.
Ultra-motion camera integration for enhanced replay analysis — Captures detailed slow-motion footage for accurate replay breakdowns, helping broadcasters highlight critical moments with precision.
Live player, ball, and motion tracking technology — Tracks movement and positioning during games to provide deeper analysis of speed, trajectories, positioning, and performance patterns.
High-precision data collection and performance insights — Collects and processes sports data with accuracy to generate valuable insights for broadcasters, analysts, and sports organizations.
Advanced 3D broadcast graphics and virtual overlays — Delivers high-quality 3D graphics and augmented visuals that enhance sports coverage with immersive storytelling and accurate visual representation.
Real-time sports data visualization and analytics — Transforms live match data into clear, engaging visual insights that help audiences better understand player performance, tactics, and game momentum in real time.
Interactive storytelling tools for sports broadcasters — Enhances sports commentary and presentation by combining live visuals, analytics, and animations to tell richer stories during broadcasts.
Scalable broadcast solutions for major sporting events — Designed to support both local competitions and large-scale international tournaments with reliable, enterprise-grade performance.
Enhanced viewer engagement through immersive visual experiences — Improves fan engagement by making sports broadcasts more dynamic, informative, and visually interactive.

Additional features

Predictive Performance Analytics

Uses historical and real-time data to visualize potential outcomes, player trajectories, or racing lines before they happen.

Broadcast-Grade Graphics Suite

A professional line-up of custom overlays, scoreboards, and analytical graphics designed for 4K and HDR live television.

Remote Production Capability

Specialized tools that enable production teams to manage live broadcasts from a central hub rather than on-site at the venue.

Cloud-Native Production

A scalable infrastructure allowing for flexible production workflows hosted in the cloud, minimizing physical hardware needs.

Multi-Platform Distribution

Optimized rendering that ensures 3D visuals are consistent across traditional TV broadcasts, mobile apps, and web platforms.

Legacy Archive & Replay

A 30-year refined system for storing and retrieving historical data to provide context and "then vs. now" comparisons during live events.

Full-Spectrum Data Collection

Hardware and software solutions for gathering precise performance metrics directly from athletes, vehicles, or the field of play.

Ultra Motion Camera Integration

High-fidelity camera tech that captures extreme slow-motion details for precise technical analysis and dramatic replay.

HyperLayer Technology

An advanced overlay system that integrates multiple data streams and visual elements to create deep, multi-dimensional storytelling.

Real-Time 3D Data Visualization

Proprietary graphics engine that converts live telemetry and GPS data into immersive 3D visual representations of sporting action.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

🇳🇿NZD🇺🇸USD🇪🇺EUR

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