Virtuous logo

Virtuous

by Virtuous Labs · Since 2014
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Active1+ countriesCloud
Quick facts
VendorVirtuous Labs
Year launched2014
StatusActive
Location1 N 1st Street, 6th Floor, Phoenix, Arizona 85004, US
Countries served1+
Languages6
Integrations44+
Free tier
Free trial
Contact salesYES

About Virtuous

Virtuous is a fundraising software platform from Virtuous Labs that supports nonprofit organizations in managing their donor relationships. It combines donor tracking, campaign management, and reporting tools so organizations can efficiently monitor fundraising efforts and improve engagement strategies. The platform allows users to customize donation forms and track donor interactions, which helps in building stronger connections with supporters. With a user-friendly interface, organizations can easily adapt the software to their specific needs. Key capabilities: donor database campaign tracking data analytics customizable forms reporting features Best for: nonprofit organizations that need a comprehensive solution for managing fundraising activities and donor relations.

Virtuous by Virtuous is a nonprofit CRM software built to help mission-driven organizations strengthen donor relationships, increase fundraising effectiveness, and streamline operational workflows. Designed specifically for nonprofits, its primary purpose is to unify donor data, automate engagement, and provide actionable insights that support long-term fundraising growth. Key features include donor management, marketing automation, workflows, personalized donor journeys, and detailed reporting tools that make it a comprehensive solution for both small and large organizations. The user interface of Virtuous is modern, clean, and easy to navigate, making it accessible even for nonprofits that may not have extensive technical expertise. The dashboard provides a clear overview of donor activity, upcoming tasks, and campaign performance. Its menu structure is straightforward, allowing users to quickly switch between donor profiles, automation sequences, and fundraising tools. The interface emphasizes simplicity, with thoughtful design choices that make complex processes feel manageable. Functionality is where Virtuous stands out. Its donor management tools provide a 360-degree view of supporters, tracking giving history, engagement metrics, communication preferences, and relationship networks.

Pros & Cons

What users like
  • +The platform is AI-powered, enabling highly personalized donor connections and efficient workflow automation at scale.
  • +It effectively eliminates data silos by integrating systems, serving as the organization's central data repository.
  • +Built on Microsoft Azure, the software offers enterprise-grade security, reliability, and HIPAA compliance for peace of mind.
  • +Robust integrations and an open API allow for a highly customizable and flexible tech stack for unique needs.
  • +The modular product suite (CRM+, Raise, etc.) ensures comprehensive coverage for every aspect of fundraising management.
What users flag
  • The emphasis on "Responsive Fundraising" may require significant cultural and strategic shifts within nonprofit teams.
  • As an enterprise-grade solution, the initial cost and complexity might be prohibitive for smaller or newer organizations.
  • Adopting a highly customizable system requires internal technical expertise for setup, maintenance, and integration management.
  • Relying heavily on AI and data insights necessitates clean, robust donor data to maximize the platform's effectiveness.
  • The commitment to a single platform may limit flexibility compared to using best-of-breed specialized applications.

Features

Key features

Responsive Fundraising Platform
An AI-powered, enterprise-grade platform designed to connect with donors personally and inspire a movement of generosity at scale.
AI-Powered Donor Connection
Uses Artificial Intelligence to automate workflows and enable nonprofit teams to create personalized connections with donors quickly.
Data Silo Killer
Serves as a central repository for all donor data, integrating different systems to provide a unified source of information.
Enterprise-Grade Security and Infrastructure
Built on Microsoft Azure and Dataverse, ensuring industry-leading reliability, HIPAA compliance, security, and performance.
Robust Integrations and Open API
Features an App Marketplace with 40+ integrations and an open API, minimizing manual data entry and enabling a customizable tech stack.
Modular Product Suite
Offers distinct, integrated products (CRM+, Raise, Analytics, Insights, Volunteer) to address the specific needs of various fundraising functions.

Additional features

Responsive Fundraising Platform
The core system that unifies tools to enable personal connections and growth in giving.
AI-Powered
Utilizes Artificial Intelligence to enhance personalization and automate fundraising workflows.
Enterprise-Grade
Offers high reliability, security, and performance, ready for organizations of any size.
Data Insights
Provides tools to discover valuable information about donor behavior and trends.
Workflow Automation
Automates manual tasks, allowing staff to respond to donors quicker and save significant time.
Data Silo Removal
Functions as the main repository for donor data, consolidating information from different systems.
Personalized Donor Communication
Enables communication with donors based on their giving history and expressed preferences.
Shared Information Hub
Provides a single spot for all team members to view comprehensive information on donors and supporters.
Microsoft Azure/Dataverse Foundation
Built on a trusted, future-ready infrastructure for security and performance.
Data Security and Trust Center
Offers leading security measures, including HIPAA compliance and Single Sign-On (SSO).
Customizable and Extensible
Features custom objects, flexible permissions, and an open data model for tailored use.
App Marketplace and Integrations
Offers access to 40+ integrations and a partner network to expand functionality.
Open API
Allows for flexible custom development and connection to other necessary systems.
Product Line (CRM+, Raise, Analytics, Insights, Volunteer)
A suite of specific tools for managing donor relationships, fundraising campaigns, data analysis, strategy, and volunteer efforts.
Resources and Education
Provides access to thought leadership, research, webinars, and best practices to help nonprofits grow.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
6
Interface languages
13
Billing currencies

Available in

All Countries.

Interface languages

EnglishSpanishFrenchGermanItalianPortuguese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇨🇦CAD🇦🇺AUD🇯🇵JPY🇨🇳CNY🇮🇳INR🇦🇪AED🇲🇽MXN🇨🇭CHF🇸🇬SGD🇭🇰HKD

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