VoiceFive

VoiceFive is a market research and consumer insights platform operated by Comscore, focused on collecting and analyzing information about internet usage, online behavior, purchasing activity, and consumer opinions rather than providing conventional business software. Its primary services include online surveys and private market research communities, where selected participants may install research software that monitors browsing and purchasing behavior to generate data for research commissioned by organizations across industries such as travel, pharmaceuticals, and publishing. The platform's key strength is its ability to combine survey responses with behavioral data, providing researchers and businesses with broader insight into consumer trends. VoiceFive also states that it protects participant anonymity and privacy, does not provide personally identifiable information to clients, and does not use the research program to deliver advertising messages to participants. It is also not primarily a cloud/SaaS business application, although its research activities rely heavily on online platforms and installed research software.