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About Webtrekk

Webtrekk is a digital analytics platform that tracks user behavior across web and mobile channels. It provides real-time data, customer segmentation, conversion tracking, attribution modeling, and customizable dashboards, with tools for A/B testing and event tracking. The platform emphasizes data integration and GDPR-aligned security, and is delivered as cloud SaaS with live training and documentation. Pricing is by quote. Webtrekk fits ecommerce, finance, and publishing organizations that need detailed customer insights and multi-channel performance analysis without building their own analytics stack. Key capabilities Multi-channel behavior tracking Segmentation and attribution models Real-time dashboards and reports A/B testing and conversion analysis Data integration and compliance tools Best for: Analytics teams measuring web and app performance at scale.

Webtrekk Details

Vendor
Webtrekk GmbH
Year Launched
2004
Location
Webtrekk GmbH Robert-Koch-Platz 4 10115 Berlin Germany
Deployment
cloud
Training Options
documentation, videos, live online, in person
Countries Served
Germany
Languages
English, German
Users
Organizations requiring Enterprise Analytics & Data Warehousing Solutions
Industries Served
Finance, Publishing, Ecommerce / Retail
Tags
Digital Analytics, Marketing Intelligence, Customer Insights, Data Integration, Web Analytics, Conversion Optimization, Multi-Channel Tracking

Webtrekk's In-App Market Place

Does Webtrekk have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

0

Mini Apps

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

EUR (€)

Pros & Cons

  • 1. Provides a comprehensive set of marketing tools in one platform
  • 2. Automates testing processes to streamline workflows and increase efficiency
  • 3. Allows for detailed mapping of customer journey to improve targeting and personalized marketing strategies
  • 4. Offers market research capabilities to gather valuable insights on target audience and competitors
  • 5. Provides advanced web analytics to track website performance and user behavior
  • 6. Offers website monitoring to ensure optimal website functionality and performance
  • 7. Allows for seamless publishing and managing subscriptions for content distribution.
  • 1. - Steep learning curve for new users
  • 2. - Limited customization options for reporting
  • 3. - Expensive pricing compared to competitors
  • 4. - Lack of integrations with other tools and platforms
  • 5. - Occasional bugs and glitches in the software functionality

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