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Webtrends

by Webtrends · Since 1993
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ActiveAvailable globallyCloud
Quick facts
VendorWebtrends
Year launched1993
StatusActive
Location555 SW Oak Street, Suite 300, Portland, OR 97204, US
Countries servedGlobal
Languages1
Integrations1+
Free tier
Free trial
Contact salesYES

About Webtrends

Webtrends is a software from Webtrends that provides comprehensive analytics to measure adoption, user engagement, and usage of Microsoft 365 and custom applications. Key capabilities include advanced reporting features that track user interaction trends, real-time analytics to monitor app performance, and customizable dashboards for tailored insights. Best for: IT professionals, business analysts, and organizational leaders looking to improve productivity and drive user engagement within their digital tools.

Webtrends is a comprehensive web analytics solution designed to help businesses track customer engagement, adoption metrics, and other activities across various applications like Microsoft Teams and SharePoint. It offers key features such as encryption, single sign-on, customizable reports, and a drag-and-drop interface, making it a versatile tool for businesses looking to optimize their online presence1. The software allows managers to drill down into site usage metrics based on user attributes like job title, name, and login, providing detailed insights into user behavior. The user interface of Webtrends is intuitive and user-friendly, with a drag-and-drop functionality that simplifies the process of creating and customizing reports. The interface is designed to be easy to navigate, even for users who may not have extensive technical knowledge1. This ease of use is further enhanced by the availability of customizable reports, which can be exported in various formats such as XML, CSV, or PDF. In terms of functionality, Webtrends stands out with its ability to track and analyze customer engagement across multiple platforms.

Pros & Cons

What users like
  • +1. User-Friendly: The software is easy to use and navigate, even for those without technical expertise.
  • +2. Quick Setup: The installation process is straightforward, thanks to helpful video tutorials.
  • +3. Efficient A/B Testing: The A/B testing feature is simple to set up and allows for quick experimentation.
  • +4. Accurate Click Tracking: The software effectively tracks clicks on specific elements of a website.
  • +5. Visual Editor: The intuitive visual editor makes it easy to select DOM elements and implement changes.
What users flag
  • 1. Chrome Dependency: The software requires the use of Chrome and a browser extension, which might be inconvenient for some users.
  • 2. Occasional Connection Issues: The software may experience occasional connection errors, potentially disrupting workflow.
  • 3. Higher Cost: Compared to some alternative options, the pricing may be considered relatively high.
  • 4. E-commerce Focus: The software is particularly well-suited for e-commerce sites, which may limit its appeal for other use cases.
  • 5. Lack of Transparency: The browser extension's activities are not always visible to the user, which might raise concerns about privacy or security.

Features

Key features

1. Customizable Dashboards
Users can create and personalize dashboards to visualize key metrics and trends. These dashboards offer a flexible and intuitive way to monitor performance and identify areas for improvement.
2. Standard and Custom Reports
The platform provides a wide range of pre-built reports, covering essential metrics like user engagement, content popularity, and adoption rates. Additionally, users can create custom reports tailored to their specific needs.
3. Data Flexibility
Webtrends Analytics offers multiple ways to access and analyze data. Users can explore insights directly within the platform's intuitive interface, export data to popular tools like Power BI, or schedule automated exports in various formats.
4. Comprehensive Measurement Capabilities
The software allows organizations to track user behavior across different platforms, including Microsoft 365 and web applications. It provides granular insights into user interactions, content consumption, and overall platform usage.

Additional features

1. Drive Adoption
By measuring user-specific adoption metrics, organizations can identify areas where users may need additional support or training. This enables them to develop targeted strategies to increase platform adoption and utilization.
2. Measure Engagement
Webtrends Analytics captures detailed information about user engagement with content, including specific users, locations, and divisions. This data helps organizations understand what content resonates with their audience and identify opportunities to enhance user experience.
3. Content Insights
The platform provides valuable insights into content performance, helping organizations assess the effectiveness of their content strategy. By analyzing usage and engagement metrics, organizations can identify popular content, identify areas for improvement, and optimize content delivery.
4. Actionable Insights
Webtrends Analytics empowers organizations to make data-driven decisions by providing actionable insights. Through customizable reporting, users can easily understand key trends and identify areas for optimization.

Pricing

Free trial
Free version
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Countries & Languages

Global
Countries served
1
Interface languages
11
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB🇧🇷BRL🇲🇽MXN

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