White Cup CRM + BI logo

White Cup CRM + BI

by White Cup
No reviews yet
Active1+ countriesCloud
Quick facts
VendorWhite Cup
Year launchedN/A
StatusActive
Location7154 W State Street #404 Garden City, ID 83714 (800) 295.0411
Countries served1+
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES
Last reviewed: May 2026

About White Cup CRM + BI

White Cup CRM + BI is a distributor-focused software suite that combines customer relationship management with business intelligence to help distributors turn ERP data into revenue-driving decisions.

White Cup CRM + BI is a specialized software solution designed specifically for the distribution industry. By integrating CRM capabilities with robust business intelligence, it allows distributors to move beyond siloed data and spreadsheets. The platform excels at transforming raw ERP data into actionable insights, featuring over 1,100 ready-made reports and 40 pre-built dashboards. Its distributor-focused AI is a standout, offering features like 'StockSense' for inventory tracking and 'Next Best Actions' to guide sales reps. The software is built to be configured out of the box, reducing implementation time. While it offers powerful analytics for executive leadership and operations, it remains user-friendly for sales teams to manage pipelines and customer interactions. Pricing is transparent and all-inclusive, based on annual revenue rather than per-seat charges, which simplifies budgeting for growing businesses. Support is comprehensive, including a support portal, training resources, and an ideas portal.

Pros & Cons

Pros
  • The platform is specifically configured for the unique business models of distributors.
  • Transparent all-inclusive pricing model avoids per-seat charges and unexpected fees.
  • Native integration with major distribution ERPs accelerates time to value.
  • Distributor-focused AI provides actionable insights without requiring extra credits.
  • The interface is designed for ease of use across sales, operations, and executive teams.
Cons
  • Pricing is based on annual revenue, which may not be ideal for all business structures.
  • The platform is highly specialized for distribution, limiting its utility for companies outside this sector.
  • Advanced customization may require engagement with the vendor's professional services team.

Features

Key features

Distributor-Focused AI

Leverages artificial intelligence to surface next best actions, track inventory opportunities, and recommend related products.

ERP Integration

Connects natively with leading distribution ERP systems to provide real-time data visibility.

Business Intelligence Dashboards

Provides pre-built dashboards and scorecards for tracking sales performance, customer trends, and profitability.

Automated Workflows

Enables sales and marketing teams to trigger automated outreach and task notifications based on data insights.

Sales Coaching Tools

Offers performance tracking and leaderboards to help sales leaders drive accountability and coach reps effectively.

Additional features

Customer Scorecards

Displays purchasing patterns and order history to personalize sales strategies.

Inventory Visibility

Syncs with ERP data to help operations teams balance stock and identify slow-moving items.

Sales Forecasting

Includes tools to set and measure sales goals across branches and territories.

Marketing Segmentation

Allows users to build targeted lists from ERP and BI data for personalized campaigns.

Quote Management

Facilitates faster quoting with real-time ERP pricing and inventory data.

Audit Logs

Maintains visibility into user activity and data changes across the platform.

Mobile Access

Provides sales reps with access to CRM data and insights while on the road.

Vendor Scorecards

Improves supplier relationships by tracking performance metrics.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

1
Countries served
1
Interface languages
10
Billing currencies

Available in

All Countries.

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB🇲🇽MXN

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