XRM logo

XRM

by Affinitiv · Since 2016
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ActiveAvailable globallyCloud
Quick facts
VendorAffinitiv
Year launched2016
StatusActive
Location1130 W Lake Cook, Suite 120, Buffalo Grove, IL 60089
Countries servedGlobal
Languages1
Integrations2+
Free tier
Free trial
Contact salesYES

About XRM

XRM is a customer relationship management software from Affinitiv that provides tools for automotive dealers. It includes lead management, customer engagement, and reporting features so dealerships can manage customer interactions effectively. The platform is designed to improve communication between dealers and customers, helping to facilitate better sales and service outcomes. XRM offers integration with various automotive data sources, allowing users to access important information and insights. Key capabilities: lead management customer engagement reporting data integration analytics Best for: automotive dealerships that need to improve their customer relationship management processes.

Affinitiv XRM is a comprehensive CRM solution designed to streamline sales processes, enhance customer interactions, and boost overall efficiency for automotive dealerships. It offers a range of features tailored to the specific needs of the industry, making it a valuable tool for businesses of all sizes. One of the key strengths of Affinitiv XRM lies in its user-friendly interface, which is praised by dealerships for its intuitive design and ease of use. This allows staff members, from sales representatives to service advisors, to quickly navigate the platform and access the information they need. Additionally, the software's robust lead management capabilities enable dealerships to effectively track and nurture potential customers, ultimately converting them into loyal clients. Affinitiv XRM also excels in providing valuable insights through data-driven analytics. By integrating with various systems and data sources, the platform offers comprehensive reporting and dashboards. This empowers dealerships to make informed decisions based on real-time data, optimize their sales strategies, and improve overall performance. Furthermore, the software's geofencing feature allows dealerships to target potential customers based on their location, enabling highly personalized marketing campaigns.

Pros & Cons

What users like
  • +Comprehensive CRM designed for dealerships.
  • +Extensive integration with OEM and third-party data.
  • +Targeted engagement features like geofencing.
  • +Effective equity mining tools.
  • +Strong digital marketing suite.
What users flag
  • May not support industries outside automotive.
  • Limited international deployment.
  • Primarily tailored to larger dealership networks.
  • Some features may require setup or customization.
  • Pricing details not publicly disclosed.

Features

Key features

1. Lead Management – Consolidate and manage sales leads effectively.
2. Customer Interaction Tracking – Capture and monitor customer engagement.
3. OEM Integration – Over 140 integration points, including OEM incentives.
4. Geofencing – Allows targeted customer engagement.
5. Automated Reminders – Keep customers engaged with scheduled interactions.

Additional features

1. CRM and Lead Management
Centralized customer database, lead assignment, and follow-up.
2. Automated Reminders and Notifications
For consistent customer engagement.
3. Third-Party Integrations
Partnerships with lead providers and OEMs.
4. Geofencing Capabilities
Target customers based on location.
5. Data Access and Analytics
Access to dealer and OEM data, incentives, and performance reports.
6. Equity Mining
Data-driven insights for upgrade offers.
7. Trade-In Valet
Competitive trade-in offers.
8. Digital Marketing
Omni-channel advertising, SEO, social media, and more.
9. Audience Activator
Retargeting ads to bring traffic to dealer sites.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
14
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇯🇵JPY🇨🇦CAD🇦🇺AUD🇨🇭CHF🇨🇳CNY🇸🇪SEK🇳🇿NZD🇰🇷KRW🇮🇳INR🇷🇺RUB🇿🇦ZAR

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