XRM

XRM is a customer relationship management software from Affinitiv that provides tools for automotive dealers. It includes lead management, customer engagement, and reporting features so dealerships can manage customer interactions effectively. The platform is designed to improve communication between dealers and customers, helping to facilitate better sales and service outcomes. XRM offers integration with various automotive data sources, allowing users to access important information and insights. Key capabilities: lead management customer engagement reporting data integration analytics Best for: automotive dealerships that need to improve their customer relationship management processes.