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Yoast SEO

by Yoast BV · Since 2010
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ActiveFree tier
Quick facts
VendorYoast BV
Year launched2010
StatusActive
LocationYoast BV, Don Emanuelstraat 3, 6602 GX Wijchen, The Netherlands
Countries servedN/A
Languages2
Integrations5+
Free tierYES
Free trialYES
Contact salesYES

About Yoast SEO

A search engine optimization (SEO) plugin for WordPress and Shopify. It provides tools for content and technical SEO to improve website visibility in search results and for AI-driven discovery, including real-time analysis and AI-powered suggestions.

Yoast SEO is a widely-used search engine optimization tool, primarily known as a plugin for WordPress, with a version also available for Shopify. It aims to make SEO accessible to everyone, from bloggers and small business owners to large enterprises. The software provides real-time feedback on content for both SEO and readability, helping users optimize their posts and pages as they write. Key features include AI-powered content generation, automated technical SEO tasks like XML sitemap creation and schema markup, internal linking suggestions, and a redirect manager. Yoast offers a free version with core functionalities, while premium plans add advanced features, integrations with platforms like WooCommerce, and access to 24/7 support and online SEO courses. The company also provides specific plugins for local, video, and news SEO.

Pros & Cons

Pros
  • Provides real-time, actionable feedback on content for both SEO and readability.
  • Automates many technical SEO tasks, such as XML sitemap generation and schema markup.
  • Offers a comprehensive free version that is sufficient for many users.
  • Integrates with popular platforms like WordPress, Shopify, and WooCommerce.
  • Includes AI-powered tools for generating titles, descriptions, and content ideas.
Cons
  • Advanced features like redirect management and internal linking suggestions require a paid subscription.
  • The number of features and settings can be overwhelming for beginners.
  • Full support is only available to premium users.

Features

Key features

AI-Powered SEO Suggestions

Ideate and generate optimized titles, descriptions, and content directly within the editor.

Real-time Content Analysis

Get immediate feedback on your content's SEO performance and readability as you write.

Internal Linking Suggestions

Receive automatic suggestions for relevant internal links to improve site structure and prevent orphaned content.

Redirect Management

Automatically handles redirects when you move or delete content to avoid broken links.

Schema Markup Automation

Generates and maintains over 50 types of schema.org structured data to help search engines and AI understand your site.

XML Sitemaps

Automatically creates and manages XML sitemaps for better indexing by search engines.

Additional features

Readability Analysis

Checks your content for clarity and structure to improve user experience.

Social Previews

See how your content will look when shared on social media platforms.

Multi-Platform Support

Offers dedicated versions for WordPress, Shopify, and other content management systems.

AI Brand Monitoring

Tracks brand visibility, sentiment, and citations across major AI chat platforms like ChatGPT and Gemini (in AI+ plan).

WooCommerce SEO

Provides specialized tools for optimizing product pages in WooCommerce stores.

Google Docs Add-on

Optimize content with real-time SEO guidance directly within Google Docs.

Indexing Controls

Manage how search engines crawl and index your site's content.

Developer Resources

Provides advanced documentation and product changelogs for developers.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Yoast SEO for Shopify
USD 19/mo
flat rate · billed monthly
  • Drive more traffic to your Shopify store
  • Get guidance to improve your SEO
  • Stand out in the search results and Google Shopping
  • Learn growing your online store with the Yoast SEO academy
  • Functional in 27 different languages

Price is per 30 days, ex. VAT. Offers a 14-day free trial.

Source: vendor pricing page →
Yoast SEO Google Docs add-on
USD 5/mo
per user · billed monthly
  • Get real-time SEO guidance while writing in Google Docs
  • Standardize SEO, readability, and formatting from the first draft
  • Avoid copy-paste errors with WordPress-ready exports
  • Collaborate smoothly with clients and team members

Price is per month, ex. VAT. One seat is included for free with Yoast SEO Premium.

Source: vendor pricing page →

Annual plans

Yoast SEO Premium
USD 118.8/yr
flat rate · billed yearly · ≈ USD 9.9/mo
  • AI-enhanced optimization, built right in at no extra cost
  • Smarter content tools; internal linking suggestions and redirect automation
  • Advanced tools to scale your SEO workflow
  • Full access to the Yoast SEO Academy
  • 24/7 support: get answers, advice and guidance

For WordPress. Price is per year, ex. VAT. Includes Yoast SEO Google Docs, Local, News, and Video SEO add-ons.

Source: vendor pricing page →
Yoast WooCommerce SEO
USD 178.8/yr
flat rate · billed yearly · ≈ USD 14.9/mo
  • All Premium features
  • Increase organic visibility for your products
  • Generate standout product titles and descriptions with AI
  • Get tailored SEO analysis for your product pages
  • 24/7 support

For WordPress. Price is per year, ex. VAT. Includes Yoast SEO Google Docs, Local, News, and Video SEO add-ons.

Source: vendor pricing page →
Yoast SEO AI+
USD 358.8/yr
flat rate · billed yearly · ≈ USD 29.9/mo
  • All WooCommerce SEO features
  • Track brand visibility, sentiment and citations across ChatGPT, Gemini, Perplexity and Claude
  • Monitor and protect your brand reputation in AI-generated answers
  • Optimize your site for visitors, search engines and AI platforms
  • Complete access to all on page and technical SEO

For WordPress. Price is per year, ex. VAT. Includes all other Yoast SEO add-ons.

Source: vendor pricing page →

Countries & Languages

Countries served
2
Interface languages
3
Billing currencies

Interface languages

EnglishDutch

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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