How to Name Your Freelance Writing Business: A Step-by-Step Guide

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Starting your own freelance writing business is an exciting venture, with lots of goodies that come with it, like setting your own hours, choosing your projects and clients, and boosting your skills and earning potential.

As a freelance writer, you have the unique opportunity to build your own business structure and work on projects that bring you writing pleasure. However, before diving into the world of freelancing, it’s important to establish a strong brand identity. One of the first steps in creating your freelance writer business is selecting the perfect business name.

Your business name is more than just a label – it’s a reflection of your brand and the content agency you are creating. A memorable and impactful name will help you stand out and attract clients.

So, how do you go about picking the best name for your freelance writing business?

It doesn’t have to be like pulling teeth, but there are a few steps you should take to ensure your freelance writing business has a great name that serves it well.

Follow this guide to select a perfect name for your freelance writing business, and you’ll be on your way to propelling yourself into the lucrative world of freelancing.

5 Important Factors to Consider When Choosing a Name

You can’t just haphazardly choose a name for your business; there are some considerations you should keep in mind when settling on the perfect moniker. Okay! let’s dive in.

1. Brand Identity

Your brand Identity is composed of the personality and values that make up your business. It’s what potential clients see when they encounter your business name, and it should be a reflection of who you are and what services you offer. Your business name should be professional and presentable, with the ability to stand out in the freelance writing arena.

We are sure you don’t want to joke about it!

2. Uniqueness

In today’s digital world, uniqueness is key. Even if it’s a simple variation of popular name choices, make sure your business name is distinct from other writing services out there. With this, you can easily be spotted by potential clients, and they will be proud to recommend your service. And definitely, your client base will increase.

3. Memorability of Your Business Name

The name you choose should be easy to remember and soft on the tongue. It should roll off your tongue with ease and stick in the minds of potential customers. Your business name should be catchy and easily recognizable, so make sure to stay away from complicated tongue twisters that can be forgotten in a flash.

4. Your Name

This is another important thing to consider, especially if your business name seems to be the best for your business because it’s easy to remember and relates back to you. If you are opting to continue with making it your official business name, it can be a great decision.

Some of the benefits of using your name include;

  • It helps to make the business more personal, letting clients know who they are dealing with.
  • It gives the impression of a more professional service.
  • It creates an easy way to market the business.

Having considered all of these, we are sure that you are now ready to start looking for the perfect name for your freelance writing business.

5. The Length of The Name

The length of your business name should also be considered. It should be short and sweet, as long, drawn-out names can become difficult to remember. Keep it short and snappy, so potential clients can easily remember and recognize your business name.

How to Come Up With a Name That’s Perfect for Your Business

This is where you need to get creative and let your ideas flow. So take your pen and paper as we walk you through the process of coming up with the perfect name for your business.

List Out Possible Names for Your Business

After, careful consideration of the above tips, you can now start brainstorming some possible names for your business. Make sure to list at least 12 different options that your business could potentially be named (try to focus on options that incorporate your brand identity).

This should not be a tedious exercise, and you can easily come up with a few names that sound great and are related to your writing business.

Also, you could also check to see what others are doing and use this as inspiration.

If you take your time and let the ideas flow out of your head, it won’t be hard. This is important to help you get more ideas and have a variety of options to choose from.

Use a Business Name Generator

You can simply use the available business name generators, which are easy to use, to come up with great business name ideas. You just need to enter your keyword, and the tool will generate a bunch of relevant names for you to choose from.

With these tools, you can easily generate a list of great names that suit your writing business, saving you from the stress of brainstorming for hours.

Here are a few business name generators;

Eliminate Unsuitable Names

Now that your list is ready, go through each option and eliminate unsuitable names. This helps narrow down the choices, making it easier for you to select the perfect name for your business.

By eliminating names that don’t fit your brand identity or have a bad ring to them, you are able to better focus on the suitable ones and make sure they are the right choice for your business.

Check for Trademarking and Domain Availability

You never know if the name you’ve chosen has already been trademarked or if the domain is available until you check. So, make sure to do some research and confirm that your business name isn’t infringing on any copyrights.

This is what you can simply put on Google to check for trademark and domain name availability.

This research is very important because it helps you secure a website address and gives your business a professional look. Once you’ve checked that everything is good to go, you can now choose the name for your freelance writing business.

Ask for Feedback

It’s time to ask for a few opinions from people you trust. Let them know the names you’ve selected and ask for their honest opinion. They could be your friends, family members, or even clients. Tell them why you chose each name and get their honest feedback. This helps you confirm that whatever name you have chosen is the right fit for your business.

With these steps, you should now be able to come up with the perfect name for your freelance writing business.

FAQ

Does Your Business Name Have to Be Your Domain Name?

No, it does not. You can choose to have your domain name be different from your business name, although it’s usually better to keep them the same. It is important to make sure that your domain name is somehow related to your business name, however.

Should I Name My Freelance Business After Myself?

It is completely up to you. If you wish for your business to be more personal, then this could be a good idea. If you want your business to focus on the freelance writing service you offer and not your name, then it may be better to come up with a more generic name. It is ultimately your decision.

How Do I Create a Catchy Business Name?

Creating a catchy business name is all about making sure the name resonates with your brand identity and is memorable. To do this, you could use catchy words or phrases that are related to your business. You could also use alliteration or play on words. You can also use tools such as business name generators to help you come up with great ideas.

Wrap Up

Naming your freelance writing business is like naming a child; you want to find something suitable that will stand the test of time. So, it’s important to choose a name that resonates with you and your target clients, as well as conveys the right message.

You just need to do the necessary research and pick a name that’s unique, SEO-friendly, and easily memorable. With a great name, you’ll be one step closer to setting up a successful business.

By following the step-by-step guide above, you can easily come up with a great name for your freelance writing business that you can be proud of. So, don’t wait any longer. Get started with the process and pick the perfect name for your business now!

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