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GreyMatter

by Frequency Foundry · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorFrequency Foundry
Year launched2013
StatusActive
Location903 8th Avenue SW Suite 300 Calgary, AB T2P 0P7
Countries servedGlobal
Languages9
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About GreyMatter

greymatter is a comprehensive Customer Relationship Management (CRM) platform designed specifically for higher education institutions to manage the entire student lifecycle.

greymatter is a comprehensive Customer Relationship Management (CRM) platform designed specifically for higher education institutions to manage the entire student lifecycle. From recruitment to graduation and beyond, greymatter helps schools streamline processes, improve engagement, and support student success, all within a single, unified system. The platform enables institutions to efficiently identify and engage prospective students through automated communication campaigns, event management, social media integration, and targeted outreach. With features like territory management, recruiter dashboards, and real-time analytics, teams can make informed decisions and optimize recruitment strategies. greymatter also simplifies admissions and application processing, while supporting retention and student success through a centralized, 360-degree view of each student. By eliminating data silos, it ensures seamless collaboration across departments and enhances the overall student experience. Flexible, scalable, and easy to integrate with existing institutional systems, greymatter empowers universities and colleges to create meaningful, data-driven interactions at every stage of the student journey.

Pros & Cons

Pros
  • Built directly on Dynamics 365/Azure for seamless tech integration.
  • Specialized features for Higher Ed and Government, not generic.
  • Uses AI to predict student success and donor behavior.
  • Manages every stage from recruitment to alumni/citizen.
Cons
  • Limited appeal for users on Salesforce or other platforms.
  • Deep features mean longer, expert-led implementation.
  • Likely overkill and too pricey for smaller organizations.
  • Powerful tools require significant staff training.

Features

Key features

Full Student Lifecycle Management (greymatter)

Architected to manage the entire higher education journey from recruitment and admission to student retention and alumni/donor engagement.

A.I.-Driven Citizen Service (Signal)

A "311 service center in a box" featuring multichannel contact center capabilities, service request tracking, and fieldwork order management for municipalities.

Economic Development CRM (Prosper)

Purpose-built for professionals to manage job creation projects, leasing, trade opportunities, and investment at local or state levels.

Grant Management & Disbursement

Specialized tools to streamline the end-to-end grant process, from initial creation and application to the final disbursement of funds.

AI-Powered Fundraising (Amplify)

Extends the Microsoft Not-for-profit accelerator with tools for donor management, membership handling, event planning, and regulatory reporting.

Omnichannel Communication

Leverages Microsoft Dynamics 365 and Azure to provide seamless engagement across multiple digital and traditional channels.

Predictive Analytics & AI

Built-in intelligence to predict student outcomes, empower municipality staff, and maximize fundraising gift results.

Microsoft Ecosystem Integration

Powered by Microsoft’s Dataverse and Azure Cloud, ensuring seamless integration with leading financial systems and existing Microsoft stacks.

Process Automation

Reduces manual noise by automating complex workflows within higher education and public sector administrative tasks.

Managed Services

Beyond software, provides expert-led services to transform IT departments into innovation enablers for their respective institutions.

Additional features

Full Student Lifecycle CRM (greymatter)

A comprehensive solution for Higher Education that manages everything from initial recruitment and seamless admissions to student retention and alumni relations.

A.I.-Driven 311 Service Center (Signal)

Provides a "service center in a box" for municipalities, featuring an AI-powered multichannel contact center for citizen engagement.

Fieldwork & Service Request Management

Integrated within the public sector solutions to track citizen requests and manage field-based work orders efficiently.

Economic Development Suite (Prosper)

A specialized CRM for managing job creation projects, leasing, trade, and investment opportunities at local, regional, or state levels.

End-to-End Grant Management

Streamlines the entire grant lifecycle, including creation, application processing, and the final disbursement of funds.

Event & Membership Management

Tools specifically designed for non-profits to handle member databases, event registration, and attendee engagement.

AI-Powered Donor Management (Amplify)

Enhances fundraising efforts with intelligent insights, gift tracking, and automated engagement strategies to maximize results.

Omnichannel Communication

Utilizes Microsoft Dynamics 365 to ensure consistent messaging and engagement across social, email, phone, and web channels.

Advanced Analytics & Predictive Modeling

Built-in tools that help Higher Ed institutions predict student outcomes and help public sectors identify community needs.

Financial & Regulatory Integration

Seamlessly connects with leading financial systems and provides automated tools for mandatory regulatory reporting.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
9
Interface languages
10
Billing currencies

Interface languages

EnglishSpanishFrenchGermanItalianPortugueseChineseJapaneseKorean

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇮🇳INR🇲🇽MXN

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