Act! logo

Act!

by Swiftpage · Since 1987
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ActiveAvailable globallyCloudOn-premise
Quick facts
VendorSwiftpage
Year launched1987
StatusActive
Location8800 N. Gainey Center Dr. Suite 250 Scottsdale, Arizona 85258, US
Countries servedGlobal
Languages7
Integrations20+
Free tierN/A
Free trialYES
Contact salesN/A

About Act!

Act! is a customer relationship management (CRM) software from Swiftpage that is designed for managing contacts and sales processes. It provides features such as contact management, sales automation, and email marketing, so users can improve their interaction with clients and simplify their sales efforts. The software is customizable and offers integration capabilities with various third-party applications. Act! also includes reporting tools that help track performance metrics and customer interactions. Key capabilities: contact management sales automation email marketing reporting tools third-party integration Best for: small to medium-sized businesses that need a comprehensive solution for managing customer relationships and sales activities.

Act! CRM stands out as a comprehensive platform designed to meet the everyday needs of small and medium-sized businesses. It combines key sales, marketing, and customer management functionalities into an easy-to-navigate interface, helping users stay organized and focused on nurturing client relationships. With over 38 years of experience and a customer satisfaction rate of 93%, Act! delivers powerful tools to engage prospects, streamline sales pipelines, and automate marketing campaigns—all tailored for SMB agility and affordability. Its mobile app allows users to manage contacts and activities on the go, ensuring productivity anywhere. The platform’s integration capabilities extend to popular tools like QuickBooks, Shopify, Mailchimp, Slack, and social media platforms, providing a unified ecosystem to maximize efficiency. Compatibility across Windows, macOS, iOS, Android, and major browsers ensures users can effortlessly access their CRM from any device, anywhere. Core functionalities include contact management, sales tracking, email marketing, appointment scheduling, custom industry data tables, and automation workflows, empowering businesses to grow faster and with more insight. Act! offers numerous features designed to foster relationships and increase revenue.

Pros & Cons

Pros
  • Highly customizable: Adjust colors, fonts, layouts, and integrations to fit specific needs.
  • Comprehensive CRM: Supports sales, marketing, and customer relationship management.
  • Robust contact management: Centralized customer data with tracking and reminders.
  • Effective group organization: Helps manage teams and communication through dynamic grouping.
  • Efficient client management: Tracks interactions and maintains detailed client records.
Cons
  • Performance issues: Slow load times, crashes, and high memory usage.
  • Frequent technical problems: Software instability and compatibility issues.
  • Unreliable syncing: Poor integration with platforms like Outlook and Google.
  • Version compatibility issues: Problems with outdated interfaces and bugs across versions.
  • Weak email tracking: Limited functionality, especially on mobile and with history retention.

Features

Key features

1. Customer Relationship Management

Centralizes customer data and interaction history for personalized engagement.

2. Sales Pipeline & Opportunity Management

Visual tools to track deals, manage opportunities, and forecast sales accurately.

3. Email Marketing & Campaigns

Create, send, and analyze marketing emails, newsletters, and landing pages with automation.

4. Calendar & Activity Management

Schedule tasks, meetings, and follow-ups to stay organized.

5. Custom Industry Tables

Tailor data management to specific industries like real estate, insurance, or service trades.

6. Marketing Automation

Automate email sequences, customer onboarding, and follow-up campaigns to nurture leads.

7. Mobile Accessibility

Manage contacts, activities, and opportunities from iOS and Android devices anytime, anywhere.

Additional features

1. Contact & Lead Management

Maintain detailed customer profiles, including interaction history and segmentation.

2. Dashboard & Reports

Gain real-time insights on sales, marketing, and customer activity through interactive dashboards.

3. Web Integration & Forms

Capture leads via website contact forms and integrate online chat or appointment schedulers.

4. Email & SMS Messaging

Send personalized correspondence and record messaging interactions directly within the platform.

5. Opportunity Tracking

Manage sales opportunities and close deals faster with interactive quotes and deal stages.

6. Website & Marketing Integration

Sync with website chat, landing pages, and email campaigns to enhance outreach.

7. Book & Track Appointments

Use integrated online scheduling tools for customer appointments.

8. Industry-Specific Data Models

Use custom tables suited for different business types.

9. Automated Workflows

Set rules for lead nurturing, follow-up tasks, and campaign management.

10. Customer Insights & Analytics

Leverage detailed reports and KPIs to guide decision-making.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Standard
USD 30/mo
billed monthly
Premium Desktop
USD 39/mo
billed monthly
Professional
USD 45/mo
billed monthly

Countries & Languages

Global
Countries served
7
Interface languages
12
Billing currencies

Interface languages

English (Americas)English (ANZ)English (UK)Français (French)French (Canada)Deutsch (German)Nederlands (Dutch)

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇨🇳CNY🇹🇷TRY🇷🇺RUB🇮🇳INR🇧🇷BRL

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