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Act-On

0(0 reviews)
Software Status:Active

About Act-On

Act-On is a marketing automation software from Act-On Software that helps manage digital marketing campaigns. It provides tools for email marketing, social media integration, and analytics so users can effectively track campaign performance. The platform supports features such as lead generation, landing page creation, and customer segmentation, allowing marketers to tailor their strategies to specific audiences. It also offers comprehensive reporting capabilities to measure ROI and improve future campaigns. Key capabilities: email marketing lead scoring social media management analytics & reporting landing page creation Best for: marketing professionals that need to execute and analyze multi-channel marketing campaigns.

Act-On Details

Vendor
Act-On Software
Year Launched
2008
Location
121 SW Morrison St. Suite 1600 Portland, OR 97204
Deployment
Training Options
demo, account manager, community
Countries Served
All Countries
Languages
English, French, German, Spanish, Portuguese, Italian, Dutch, Danish, Swedish, Norwegian, Finnish, Russian, Chinese (Simplified), Japanese, Korean
Users
Marketing Managers, Digital Marketing Specialists, Content Marketers, Email Marketing Specialists, CRM Managers, Social Media Managers, Lead Generation Managers, Campaign Managers, Account Based Marketing Managers, Marketing Automation Specialists, Sales Managers.
Industries Served
1., Financial Services, 2. Banking and Credit Unions, 3. Financial Advisors, 4. Insurance, 5. Manufacturing, 6. B2B Services, 7. SaaS, 8. Agencies
Tags
Account Based Marketing, All-in-One Marketing Platform, Campaign Management, Content Marketing, Email Marketing, Lead Capture, Lead Generation, Lead Management, Lead Nurturing, Marketing Automation, Social Media Management, Social Media Marketing, Predictive Lead Scoring, Act-On by Act-On

Act-On's In-App Market Place

Does Act-On have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

1

Mini Apps

N/A

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

Usd ($), Eur (€), Gbp (£), Cad (C$), Aud (A$), Jpy (¥), Chf (CHF), Cny (¥), Rub (₽), Inr (₹)

Pros & Cons

  • 1. Ease of Use: Users praise Act-On's intuitive interface and user-friendly design, making it easy for teams to learn and adopt the platform.
  • 2. Fast Implementation: The implementation process is streamlined and allows users to start leveraging features quickly.
  • 3. Exceptional Support: The technical support team is responsive, helpful, and provides effective solutions to user challenges.
  • 4. Robust Features: Act-On offers a comprehensive set of marketing automation features, including email marketing, lead nurturing, and campaign management.
  • 5. Strong Customer Focus: The developers and customer success team prioritize feedback and actively work on improvements based on user needs.
  • 6. Benefits for SMBs: Act-On is particularly praised for its suitability for small and mid-sized businesses with a good balance of functionality and ease of use.
  • 1. Limited Feature Depth: While users appreciate the core features, some reviews mention a lack of advanced capabilities compared to other platforms.
  • 2. Potential for Disruptions: There's a possibility of encountering deprecated features or UX changes that might disrupt existing workflows.

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