Active Agent logo

Active Agent

0(0 reviews)
Software Status:N/A

About Active Agent

Active Agent is a marketing automation software from ActiveConversion that supports lead generation and management. It provides tools for email marketing, lead scoring, and analytics so users can effectively track and nurture potential customers. Active Agent is designed to help businesses understand their audience and improve engagement through data-driven insights. The platform allows users to create targeted campaigns based on user behavior, facilitating higher conversion rates. Key capabilities: email automation lead scoring analytics dashboard customer segmentation campaign tracking Best for: marketers and sales teams that need to manage and improve their lead generation efforts.

Active Agent Details

Vendor
ActiveConversion
Year Launched
Location
200-1008 Homer St, Vancouver, BC V6B 2X1, Canada.
Deployment
Training Options
demo, account manager, community
Countries Served
All Countries
Languages
English, French, Spanish, German, Portuguese, Italian, Dutch, Russian
Users
Marketing Manager, Sales Representative, Digital Marketer, Business Development Manager.
Industries Served
Healthcare, Education, Finance, Retail
Tags
Demand Side Platform, DSP, ActiveConversion, software, marketing automation, B2B marketing, lead generation

Active Agent's In-App Market Place

Does Active Agent have an in-app market place?

Yes

How many Mini-Apps in the marketplace?

14

Mini Apps

1. Chrome Extension: ActiveAgent Chrome Extension allows users to access the Demand Side Platform (DSP) functionality directly from their Chrome browser

making it easy to manage and optimize digital advertising campaigns.

2. Email Integration: This add-on enables users to integrate their email campaigns with the ActiveConversion DSP

allowing for seamless communication and tracking of leads generated through email marketing efforts.

3. Data Analysis Tool: The Data Analysis Tool add-on provides users with advanced analytics capabilities

allowing them to track and analyze campaign performance

and make data-driven decisions to improve ROI.

4. Video Ad Platform: The Video Ad Platform add-on enables users to create

manage

and optimize video advertising campaigns within the ActiveConversion DSP

helping businesses reach their target audience through engaging video content.

5. Mobile App: The Mobile App add-on allows users to access the ActiveConversion DSP on-the-go

providing real-time insights and the ability to manage campaigns from anywhere

at any time.

Pricing Options

Free trial
Free version
Request a quote
Promo Offer

Accepted Payment Currencies

USD ($), EUR (€), GBP (£), AUD (A$), CAD (C$), JPY (¥), CNY (¥)

Pros & Cons

  • Ability to track and target specific business leads in real-time
  • Provides detailed analytics and reporting on lead interactions and user behavior
  • Integrates with CRM systems to streamline lead management processes
  • Offers automated lead nurturing and scoring capabilities
  • Allows for personalized and targeted marketing campaigns
  • Limited integrations with other marketing tools and platforms
  • Steep learning curve for first-time users due to complex interface
  • Some users have reported occasional glitches and bugs in the software
  • Expensive pricing compared to other similar DSP platforms on the market
  • Customer support can be slow to respond to inquiries or issues raised by users

Active Agent's Support Options

Active Agent's Alternatives