ActiveConversion logo

ActiveConversion

by ActiveConversion · Since 2007
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Active1+ countriesCloud
Quick facts
VendorActiveConversion
Year launched2007
StatusActive
LocationCalgary, Canad
Countries served1+
Languages1
Integrations5+
Free tierN/A
Free trialN/A
Contact salesYES

About ActiveConversion

ActiveConversion is a CRM and marketing automation platform focused on lead generation and sales conversion. It provides lead capture, marketing automation workflows, account-based marketing tools, sales tracking, and real-time notifications, with analytics dashboards to measure pipeline performance. Integrations are listed with Google Ads, Salesforce, Pipedrive, WordPress, and SendGrid to connect campaign data with sales activity. The platform is cloud-based with live online training, and pricing is by quote. It is positioned for industrial and manufacturing organizations running B2B marketing and sales programs. Key capabilities Lead capture and nurturing Marketing automation workflows Account-based marketing tools Sales tracking and analytics CRM and ad platform integrations Best for: B2B industrial teams aligning marketing and sales.

ActiveConversion by ActiveConversion is an all-in-one marketing platform that offers campaign management, CRM, and predictive lead scoring tools to help businesses drive their marketing efforts effectively. One of the standout features of this software is its predictive lead scoring capability, which uses advanced algorithms to identify and prioritize leads based on their likelihood of conversion. The user interface of ActiveConversion is well-designed and user-friendly, making it easy for users to navigate through the various features and tools. The layout is intuitive, with clear menus and buttons that enhance the overall user experience. Additionally, the software offers customizable dashboards that allow users to track key metrics and performance indicators in real-time. What sets ActiveConversion apart from its competitors is its robust campaign management functionality, which allows users to create, deploy, and track marketing campaigns across multiple channels. The software also integrates seamlessly with CRM systems, providing a holistic view of customer interactions and insights to drive personalized marketing strategies. In terms of performance, ActiveConversion is fast, efficient, and reliable, even when handling large datasets or complex operations.

Pros & Cons

Pros
  • Effective lead generation and management.
  • Comprehensive marketing automation tools.
  • Strong integration capabilities with popular CRM systems.
  • Detailed analytics and reporting.
  • Customizable dashboards for personalized insights.
Cons
  • Higher pricing compared to some competitors.
  • Limited to English language support.
  • Primarily serves North America, limiting global reach.
  • No in-app marketplace for additional features.
  • Limited information on training resources.

Features

Key features

Lead Generation

Tools to capture and manage leads effectively.

Marketing Automation

Automates marketing tasks to improve efficiency.

Sales Conversion

Helps in converting leads to sales with targeted strategies.

Account-Based Marketing

Focuses on high-value accounts to drive sales.

Data Integration

Integrates with various data sources for comprehensive insights.

Additional features

Lead Capture

Captures leads from various sources.

Lead Management

Manages and nurtures leads through the sales funnel.

Marketing Automation

Automates email campaigns, social media posts, and other marketing activities.

Sales Tracking

Tracks sales activities and performance.

Analytics and Reporting

Provides detailed analytics and reports on marketing and sales activities.

Integration with CRM

Integrates with popular CRM systems like Salesforce.

Customizable Dashboards

Allows users to customize their dashboards for better insights.

Real-Time Notifications

Sends real-time notifications for important activities.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

1
Countries served
1
Interface languages
1
Billing currencies

Available in

Available and supported primarily in North America.

Interface languages

English

Billing currencies

🇺🇸USD

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