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ActiveTrail

by ActiveTrail · Since 2004
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ActiveAvailable globallyCloud
Quick facts
VendorActiveTrail
Year launched2004
StatusActive
LocationTel Aviv, Israel
Countries servedGlobal
Languages12
Integrations5+
Free tier
Free trial
Contact sales

About ActiveTrail

ActiveTrail is an email marketing software platform from ActiveTrail that helps businesses manage and automate their email campaigns. It provides tools for email design, list management, and performance tracking so users can execute effective marketing strategies. The platform includes a drag-and-drop editor for creating emails, segmentation features for targeted communications, and analytics to monitor campaign success. ActiveTrail also supports A/B testing to determine the most effective messaging. Users can integrate with various CRM systems to improve their marketing efforts. Key capabilities: email automation audience segmentation performance analytics A/B testing CRM integration Best for: marketers and small to medium-sized businesses that need to conduct efficient email marketing campaigns.

ActiveTrail by ActiveTrail is a comprehensive marketing platform that offers a wide range of features for managing campaigns, customer journeys, data, emails, and SMS marketing. One of the standout features of ActiveTrail is its user-friendly interface, which makes it easy for users to navigate and create engaging marketing campaigns. The design is clean and intuitive, with drag-and-drop functionality for creating emails, forms, and landing pages. One of the core functionalities that sets ActiveTrail apart from its competitors is its robust marketing automation capabilities. Users can create automated workflows based on user behavior, allowing for personalized messaging at every stage of the customer journey. This level of customization helps to improve engagement and conversion rates. In terms of performance, ActiveTrail is fast, efficient, and reliable, even when managing large datasets or complex operations. The software integrates well with other tools, allowing for seamless communication between different platforms. It is compatible across various devices and operating systems, making it accessible for users regardless of their preferred technology.

Pros & Cons

What users like
  • +User-friendly interface
  • +Comprehensive feature set
  • +Strong automation capabilities
  • +Excellent customer support
  • +Cost-effective pricing
What users flag
  • Limited in-app marketplace
  • Some advanced features may require a learning curve
  • Occasional bugs reported by users
  • Limited customization options for templates
  • Integration setup can be complex for some users

Features

Key features

Email Marketing
Create and send professional email campaigns with ease.
Marketing Automation
Automate customer journeys and marketing processes.
Landing Page Builder
Design and publish landing pages to capture leads.
SMS Marketing
Send SMS campaigns to engage with customers.
A/B Testing
Optimize campaigns by testing different versions.
Personalization
Customize emails to suit individual recipients.
Predictive Delivery
Send emails at the optimal time for each recipient.
Analytics and Reporting
Track and analyze campaign performance in real-time.

Additional features

Email Campaigns
Design and send emails using templates.
Automation Workflows
Create automated sequences for customer engagement.
Landing Pages
Build and publish landing pages.
SMS Campaigns
Send text messages to customers.
Online Surveys
Collect feedback through surveys.
Sign-Up Forms
Create forms to capture leads.
Integrations
Connect with various third-party tools and platforms.
Mobile Responsiveness
Ensure emails and pages look great on mobile devices.
Advanced Analytics
Detailed reporting and insights.
Customer Segmentation
Target specific groups of customers.
Drag-and-Drop Editor
Easy-to-use interface for designing campaigns.
API Access
Integrate with other systems using APIs.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Basic

USD 8

Plus

USD 11

Premium

USD 298

Countries & Languages

Global
Countries served
12
Interface languages
8
Billing currencies

Interface languages

RussianSpanishEnglishPortugueseItalianGermanFrenchDutchHebrewPolishTurkishJapanese

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇮🇱ILS

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