Adelphic logo

Adelphic

by Viant · Since 2010
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ActiveAvailable globallyCloud
Quick facts
VendorViant
Year launched2010
StatusActive
Location2722 Michelson Dr #100, Irvine, CA 92612, United States
Countries servedGlobal
Languages1
Integrations
Free tier
Free trial
Contact salesYES

About Adelphic

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Adelphic by Viant is a sophisticated Demand Side Platform (DSP) that excels in the realm of display advertising. With its advanced targeting capabilities and real-time optimization features, Adelphic stands out as a powerful tool for advertisers looking to maximize their digital campaigns. The user interface of Adelphic is intuitive and user-friendly, making it easy for both novice and experienced users to navigate. The design elements are clean and minimalistic, enhancing the overall user experience. The dashboard provides a comprehensive overview of campaign performance metrics, allowing users to track and analyze data efficiently. One of the key functionalities that set Adelphic apart from its competitors is its audience segmentation capabilities. The platform offers robust targeting options, including demographic, geographic, and behavioral targeting, allowing advertisers to reach their desired audience with precision. Additionally, Adelphic's machine learning algorithms help optimize campaigns in real-time, ensuring maximum ROI. In terms of performance, Adelphic is known for its speed, efficiency, and reliability. The platform can handle large datasets and complex operations with ease, making it ideal for advertisers running multiple campaigns simultaneously.

Pros & Cons

What users like
  • +Highly accurate people‑based targeting (115 M households)
  • +True omnichannel reach (CTV, audio, DOOH etc.)
  • +Transparent, flexible subscription pricing
  • +Robust AI-driven optimization via ViantAI
What users flag
  • Pricing requires direct negotiation—less upfront visibility
  • Complexity may overwhelm small businesses without support

Features

Key features

People-based targeting
Uses patented Household ID to reach individuals across devices.
Omnichannel execution
Supports ads across CTV, mobile, desktop, audio, DOOH, and more.
AI-driven optimization
Machine learning adjusts bidding and performance in real time.
Advanced reporting
Offers multi-touch attribution, foot traffic analysis, and cross-channel measurement.

Additional features

Identity resolution
Matches users across channels using deterministic data.
Universal pixel
A single tag for tracking, retargeting, and measurement.
Forecasting module
Predicts available inventory before campaign launch.
Real-time bidding
Access to multiple ad exchanges with live bidding.
Conversion tracking
Measures sales and actions attributed to ads.
Foot-traffic attribution
Links ad exposure to in-store visits.
Subscription pricing
Fixed monthly fee without tech markups.
Self-service UI
Intuitive interface for managing and launching campaigns.
Managed service option
Expert team available to support complex campaigns.
Clean-room support
Integrates with Snowflake and secure environments.
Private marketplace access
Enables curated deals with premium publishers.
Data onboarding
Seamlessly connects first- and third-party data.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
14
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇸🇪SEK🇨🇭CHF🇮🇳INR🇰🇷KRW🇲🇽MXN🇸🇬SGD🇭🇰HKD

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