Adform Flow logo

Adform Flow

by Adform · Since 2019
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ActiveAvailable globallyCloud
Quick facts
VendorAdform
Year launched2019
StatusActive
LocationRosenborggade 15, 2nd floor 1130 Copenhagen K, Denmark
Countries servedGlobal
Languages11
Integrations
Free tier
Free trial
Contact salesYES

About Adform Flow

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Adform FLOW stands as a significant evolution in the advertising technology landscape, having been introduced in 2020 with the explicit goal of re-imagining traditional ad-tech paradigms. At its core, this enterprise-grade platform offers a seamlessly integrated Demand Side Platform (DSP), Data Management Platform (DMP), and Ad Server, all designed to empower modern marketers with unparalleled control and transparency across their entire campaign lifecycle. The platform's commitment to a superior user experience is evident in its award-winning, intuitive design, which strategically elevates essential data and leverages robust augmented intelligence. This focus ensures that marketers, rather than technical complexities, remain at the forefront, benefiting from automation of redundant tasks and real-time surfacing of critical insights and opportunities. The comprehensive Cross-Media Marketplace is a testament to its versatility, providing full support for a diverse array of channels including Video, CTV, Audio, Gaming, DOOH, Display, Mobile, and Native, thereby simplifying the execution of complex digital campaigns and fostering enhanced human-machine collaboration.

Pros & Cons

What users like
  • +Unified Platform – Combines DSP, DMP, and Ad Server into one interface
  • +Cross-Media Coverage – Supports all major ad formats and devices
  • +Augmented Intelligence – Helps marketers automate and optimize efficiently
  • +Privacy-Focused ID Fusion – Future-proof against third-party cookie loss
  • +Award-Winning UX – Simplifies complex processes and enhances productivity
What users flag
  • No Public Pricing – Lack of transparent pricing may deter smaller clients
  • Steep Learning Curve for Beginners – Enterprise-grade features might overwhelm small teams
  • Limited Mini App Info – No mention of modular add-on tools within the platform
  • Unknown Integration List – Specific integrations are not clearly listed publicly
  • May Require Training – Extensive functionality may require onboarding and support resources

Features

Key features

Adform FLOW Platform – Unified platform combining DSP, DMP, and Ad Server functionalities
Augmented Intelligence – Automates tasks and surfaces insights, alerts, and campaign opportunities
Cross-Media Marketplace – Supports Video, CTV, Audio, Gaming, DOOH, Display, Mobile, and Native advertising
Award-Winning User Experience – Simplified interface for campaign lifecycle management
ID Fusion – Privacy-safe identity solution re-engaging Safari and Firefox users without data compromise
Full Cost Transparency – Insight into costs across the campaign lifecycle
Modular Architecture – Enables flexibility and independence in deploying features
Centralized User Interface – Consistent UX for all users globally
Data Security & Ownership – Avoids platform lock-in and protects proprietary data
Real-Time Optimization & Forecasting – Seamless discovery and performance monitoring

Additional features

Demand Side Platform (DSP) – Programmatic ad buying engine
Data Management Platform (DMP) – Centralized data activation and management
Ad Server – For direct campaigns, third-party ad serving, and tracking
Cross-Media Activation – Run ads across multiple digital channels
Forecasting Tools – Predict performance and reach KPIs
Optimization Engine – Real-time campaign performance improvements
Augmented Intelligence – Machine-enhanced decision-making
Campaign Lifecycle Management – From discovery to reporting
Centralized Reporting – Unified metrics and dashboards
Privacy-Safe Identity (ID Fusion) – Alternative to third-party cookies
Geographically Distributed Access – Supports teams globally
Enhanced Collaboration – Empowered communication across teams
Modular Design – Deploy only the tools needed
Integrated Architecture – Unified backend for reduced data loss
First-Party ID Support – Maintains reach without compromising compliance
User Empowerment – Tools for control, configuration, and transparency
Custom Alerts & Insights – Intelligent notifications and performance prompts
Cost Control Tools – Maximize ROI through visibility
Real-Time Data Sync – Ensures seamless campaign updates
Secure Infrastructure – Protects user and campaign data

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
11
Interface languages
13
Billing currencies

Interface languages

EnglishFrenchGermanSpanishItalianPortugueseDutchDanishSwedishNorwegianFinnish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇷🇺RUB🇮🇳INR🇧🇷BRL🇲🇽MXN🇭🇰HKD🇸🇬SGD

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