Adplorer logo

Adplorer

by Adplorer · Since 2008
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ActiveAvailable globallyCloud
Quick facts
VendorAdplorer
Year launched2008
StatusActive
Location111, Rue Cardinet, Paris, Ile-de-France 75017, FR
Countries servedGlobal
Languages3
Integrations12+
Free tier
Free trial
Contact salesYES

About Adplorer

Adplorer is a digital marketing software from Adplorer designed for managing online advertising campaigns. It combines campaign management, performance analytics, and reporting tools so businesses can effectively monitor and improve their advertising efforts. The platform supports various ad types across multiple channels, allowing users to analyze campaign performance in real-time. Adplorer provides access to detailed insights and data visualizations that help marketers make informed decisions about their strategies. Users can also automate reporting processes to save time and resources. Key capabilities: campaign management performance analytics reporting tools data visualization ad management Best for: marketing teams and agencies that need to manage and analyze digital advertising campaigns efficiently.

Adplorer by Adplorer is a comprehensive digital advertising platform designed to optimize and manage local PPC (Pay-Per-Click) advertising campaigns across a wide range of digital channels. Developed by Adplorer GmbH, the platform is tailored primarily for marketing agencies, franchisors, and SMB resellers, providing a versatile and effective tool for streamlining local advertising efforts. Its wide array of features—including campaign management, social media integration, comprehensive reporting, CRM integration, task management, billing solutions, and error prevention tools—makes it a standout solution in the marketing automation software space. With its focus on local advertising and scalable capabilities, Adplorer offers businesses the ability to efficiently manage multiple campaigns from a centralized location. One of the key strengths of Adplorer lies in its **user interface and ease of use**. The platform is designed with a clean and intuitive interface, making it easy for users to navigate through its numerous features. Customizable widgets and drag-and-drop functionality add to its user-friendly experience, simplifying what would otherwise be complex processes of managing multiple advertising campaigns.

Pros & Cons

What users like
  • +• Manages PPC campaigns across various platforms: Integrates with Google Ads, YouTube Ads, Meta Ads, Microsoft Ads, Amazon Ads, and Xandr for managing PPC campaigns in one place.
  • +• Suitable for large businesses: Designed to scale PPC campaigns across thousands of SMBs, franchises, and enterprises.
  • +• Automates tasks: Automates ad booking, campaign optimization, reporting, and invoicing.
  • +• Local branch flexibility: Provides local branches with the ability to customize their ads while maintaining control for headquarters.
  • +• Campaign creation templates: Enables creating campaign templates with variables for local customization.
  • +• Self-service ad booking: Local branches can self-book ad campaigns through Adplorer eXpress.
  • +• Budget proposals: Provides budget proposals based on live data.
  • +• Daily reporting: Delivers daily online reports on campaign performance.
  • +• Automatic invoicing: Automatically invoices local partners for ad spend.
  • +• Reduced campaign creation time: Reduces campaign creation time significantly.
  • +• Integrates with Google My Business: Allows managing GMB locations through the same interface used for AdWords.
  • +• User-friendly interface: Easy to use for campaign setup, management, and analytics (according to some reviews).
  • +• Responsive customer support: Helpful and supportive customer service team (according to some reviews).
What users flag
  • • High starting price
  • • Limited functionalities for some users: May not offer all the functionalities available on the native advertising platforms.
  • • Technical issues: Some users report experiencing technical problems that take a long time to resolve.
  • • Not ideal for all industries: May not be the best fit for all industries depending on the specific traffic quality needs.
  • • Large data can slow down the process

Features

Key features

• Automated workflow
Adplorer automates tasks like ad booking, campaign optimization, reporting, and invoicing.
• Local branch flexibility
Local branches can customize their ads while headquarters maintains control.
• Campaign creation templates
Corporate headquarters can create campaign templates with variables for local customization.
• Self-service ad booking
Local branches can self-book ad campaigns through Adplorer eXpress.
• Budget proposals
Adplorer provides budget proposals based on live data.
• Daily reporting
Delivers daily online reports on campaign performance.
• Automatic invoicing
Automatically invoices local partners for ad spend.
• Reduced campaign creation time
Reduces campaign creation time from 60 minutes to 1 minute.
• Google My Business integration
Allows managing GMB locations through the same interface used for AdWords.
• Multi-location business management
Designed for businesses with geographically dispersed branches.
• Franchise marketing modules
Offers specific features for franchise marketing.

Additional features

• Bulk editing PPC tool
Enables bulk editing of PPC campaigns.
• Google Business Profile tool
Manages Google Business Profiles.
• Search engine marketing
Provides tools for search engine marketing.
• Campaign management
Manages advertising campaigns across various platforms.
• Bid management software
Automates bid management for PPC campaigns.
• Marketing dashboard
Offers a centralized dashboard for marketing campaign data.
• Customer success tools
Includes tools to support customer success.
• Backoffice functionalities
Provides backoffice functionalities for campaign management.
• API integrations
Integrates with various APIs like Google Ads and Google My Business.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
3
Interface languages
3
Billing currencies

Interface languages

EnglishSpanishGerman

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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