Altum Analytics logo

Altum Analytics

by Altum Analytics · Since 2020
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorAltum Analytics
Year launched2020
StatusActive
Location340 S Lemon Ave #5387 Walnut, CA 91789, United States
Countries servedGlobal
Languages1
Integrations3+
Free tierNO
Free trialNO
Contact salesYES

About Altum Analytics

Account intelligence for Salesforce. It provides AI-based Ideal Customer Profile (ICP) lead segmentation to help B2B companies increase conversion rates by identifying the most promising leads.

Altum Analytics is an account intelligence platform designed as a native application for Salesforce. The software focuses on helping B2B companies improve sales conversion by using an AI-based Ideal Customer Profile (ICP) lead segmentation model. It enriches Salesforce data, allowing sales and marketing teams to prioritize leads, personalize campaigns, and reduce time spent on non-ideal prospects. The platform is aimed at sales leaders, sales ops, and marketing teams. Pricing is not publicly available and requires a demo request. The company was founded in 2020 and has offices in the US and Ireland.

Pros & Cons

Pros
  • Operates as a native application within Salesforce for seamless workflow.
  • Uses AI and genetic algorithms to create data-driven Ideal Customer Profiles.
  • Helps prioritize leads to increase sales team efficiency and conversion rates.
  • Automates data enrichment, reducing manual research for sales teams.
Cons
  • Pricing is not publicly available and requires contacting the company for a demo.
  • The platform was strongly dependent on Salesforce.
  • Its advanced analytics are primarily designed for B2B sales organizations.

Features

Key features

AI-based ICP Lead Segmentation

Uses an AI model based on successful deals to segment and score leads within Salesforce, helping to identify the most promising prospects.

Salesforce Data Enrichment

Automatically enriches Salesforce records with high-quality B2B data to solve for missing or incorrect information.

Native Salesforce Application

Operates directly within the Salesforce UI, providing insights and analytics without requiring users to switch platforms.

Genetic Algorithm Technology

Employs a unique genetic algorithm to build and refine the Ideal Customer Profile model based on deal data.

Turnkey Analytics and Reporting

Provides pre-configured Salesforce reports and dashboards to analyze sales performance against ICP segments and guide coaching.

Additional features

Account Fit Scoring

Visualizes how closely each account matches the Ideal Customer Profile through a widget in Salesforce.

Sales Process Integration

Integrates with tools like Slack and Microsoft Teams via API to embed ICP insights into sales automation workflows.

Account-Based Marketing Support

Helps build effective account lists for ABM campaigns based on ICP alignment.

Go-to-Market Strategy Analysis

Provides insights to understand and refine the company's go-to-market strategy.

Productivity Improvement

Aims to reduce time wasted on non-ideal leads and increase sales team focus and efficiency.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
1
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD

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