Amplify by Bluegrass

Amplify by Bluegrass is an advanced direct mail automation platform designed to bridge the gap between traditional physical mail campaigns and the modern, digitally connected consumer. It takes a conventional direct mail strategy and enhances it with an omnichannel approach, ensuring that the same marketing message reaches the target audience through both physical and digital touchpoints. By synchronizing mail pieces with channels like email, social media, and online ads, Amplify creates a consistent, multi-platform brand experience that significantly boosts engagement and response rates. One of its standout features is the integration with USPS Informed Delivery®, which allows recipients to see a clickable, full-color preview of their mail in their daily USPS email, essentially adding an early digital impression before the mail is even delivered. Other innovative tools, such as LeadMatch, track and identify website visitors from the mailing list while also capturing new, previously unlisted visitors, providing valuable attribution data for campaign performance. SocialMatch further extends the campaign’s reach by matching mailing list contacts with Facebook and Instagram accounts, serving them ads in their feeds before the physical mail arrives.