About App Ape
A mobile app market intelligence and analytics platform that provides usage statistics, audience demographics, and competitive benchmarking data for iOS and Android applications.
App Ape is a comprehensive mobile app market intelligence platform developed by Fuller, Inc. It serves as a 'smartphone version of audience measurement' for television, providing granular data on when, by whom, and how often mobile apps are used. The platform is widely utilized by app developers, marketers, and product managers to conduct competitive research, identify market opportunities, and optimize user acquisition and retention strategies. Key capabilities include real-time usage tracking, demographic segmentation, and competitive benchmarking. While the platform is highly regarded for its data accuracy and depth, particularly in Asian markets, users should note that enterprise-level access often requires custom pricing and sales contact. The service is accessible via web browser and offers robust support through documentation, dedicated account managers, and expert analysis assistance.
Pros & Cons
- Provides actual user behavior data rather than survey-based estimates.
- Offers deep segmentation by gender and age for precise audience targeting.
- Reduces time spent on competitive research and market trend analysis.
- Includes access to dedicated experts for data interpretation and strategy support.
- Supports long-term historical data analysis for trend identification.
- Pricing for enterprise tiers is not publicly disclosed and requires sales contact.
- Advanced features and deeper analytics are often locked behind higher-tier plans.
- The platform's depth of data can require a learning curve for new users.
- Some advanced reporting and customization options are limited to custom enterprise packages.
Features
Key features
Provides data on app market trends, including user demographics and usage frequency.
Allows users to compare their app's performance metrics against competitors.
Tracks daily and monthly active users, session counts, and time spent in apps.
Segments user data by age and gender to help identify target audiences.
Measures user retention rates to help improve app engagement strategies.
Additional features
Tracks app rankings across Google Play and Apple App Store.
Identifies rising and falling trends in the mobile app market.
Supports exporting analysis data in CSV and XLSX formats.
Enables users to create personalized views of key performance indicators.
Analyzes concurrent usage patterns between different applications.
Provides access to up to 10 years of historical mobile app data.
Pricing
Monthly plans
Custom pricing — contact sales for enterprise features and volume licensing.
Source: vendor pricing page →Countries & Languages
Interface languages
Billing currencies
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About App Ape
A mobile app market intelligence and analytics platform that provides usage statistics, audience demographics, and competitive benchmarking data for iOS and Android applications.
App Ape Details
App Ape's In-App Market Place
Does App Ape have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
13
Mini Apps
1. Keyword Density Checker: A tool that analyzes the keyword density within your app's metadata and provides suggestions for optimization.
2. Review Monitor: This add-on tracks and monitors app reviews
providing insights into user feedback and sentiment.
3. Competitor Analysis: Compare your app's performance to competitors
including user acquisition
engagement metrics
and keyword rankings.
4. ASO Performance Tracker: Analyze the effectiveness of your app store optimization efforts
including keyword rankings and app store visibility.
5. Ad Intelligence: Gain insights into your app's advertising performance
including ad creatives
publishers
and ad spend.
Pricing Options
Plans
Monthly plans
Custom pricing — contact sales for enterprise features and volume licensing.
Source: vendor pricing page →Accepted Payment Currencies
USD, JPY
Pros & Cons
- Provides actual user behavior data rather than survey-based estimates.
- Offers deep segmentation by gender and age for precise audience targeting.
- Reduces time spent on competitive research and market trend analysis.
- Includes access to dedicated experts for data interpretation and strategy support.
- Supports long-term historical data analysis for trend identification.
- Pricing for enterprise tiers is not publicly disclosed and requires sales contact.
- Advanced features and deeper analytics are often locked behind higher-tier plans.
- The platform's depth of data can require a learning curve for new users.
- Some advanced reporting and customization options are limited to custom enterprise packages.
App Ape's Support Options
Email Address
support@appape.comDocumentation
https://www.appape.com/docsCommunity Forums
https://www.appape.com/communityApp Ape's Alternatives
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