About Optimizely Analytics
A warehouse-native analytics platform that integrates directly with cloud data warehouses to provide insights into product usage, customer journeys, and experimentation outcomes without data duplication.
Optimizely Analytics (formerly NetSpring) is a warehouse-native analytics platform acquired by Optimizely in 2024. It is designed to bridge the gap between product experimentation and business outcomes by querying data directly from cloud data warehouses like Snowflake, Databricks, Google BigQuery, and Amazon Redshift. By eliminating the need for complex ETL processes or data replication, it provides a single source of truth for marketing and product teams. The platform enables users to create custom metrics, perform cohort analysis, and visualize customer journeys, making it a core component of the Optimizely One operating system. It is primarily targeted at enterprise organizations that already utilize a centralized data warehouse and require high-performance, auditable analytics that tie digital experiences to revenue and business KPIs.
Pros & Cons
- Eliminates the need for complex ETL processes by querying data directly from the warehouse.
- Provides a single source of truth that ensures consistency across all analytics and experimentation tools.
- Enables deep integration between experimentation results and core business metrics like revenue.
- Reduces data engineering overhead by allowing self-service access to data for non-technical users.
- Requires an existing cloud data warehouse infrastructure to function effectively.
- Pricing and specific plan details are not publicly disclosed and require contact with sales.
- May have a steeper learning curve for teams not familiar with warehouse-native data modeling.
Features
Key features
Queries data directly from cloud data warehouses like Snowflake and BigQuery to eliminate ETL and data duplication.
Links experimentation results directly to business metrics stored in the data warehouse for clear ROI measurement.
Allows users to define and calculate complex business metrics using formulas and arithmetic operations.
Provides a 360-degree view of user behavior across all digital touchpoints and channels.
Enables non-technical teams to create and share visualizations without relying on data engineering support.
Additional features
Provides immediate insights by querying live data directly from the source warehouse.
Leverages Optimizely's Stats Engine for sophisticated analysis of experimentation data.
Mirrors existing warehouse relational models without requiring complex re-mapping.
Utilizes Optimizely Opal AI for system-generated patterns and automated analysis.
Ensures consistent and fully auditable insights by working off a single source of truth.
Supports highly customizable reports that can be tailored to specific business KPIs.
Tracks user behavior across web, product, and other digital channels in a unified view.
Keeps data within the customer's own warehouse environment to maximize security.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Optimizely Analytics
A warehouse-native analytics platform that integrates directly with cloud data warehouses to provide insights into product usage, customer journeys, and experimentation outcomes without data duplication.
Optimizely Analytics Details
Optimizely Analytics's In-App Market Place
Does Optimizely Analytics have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
11
Mini Apps
1. Google Analytics Integration - This add-on allows users to easily connect their NetSpring account with Google Analytics to track and analyze website traffic and user behavior.
2. Facebook Pixel Integration - With this plugin
users can integrate their NetSpring account with Facebook Pixel to track conversions and optimize their Facebook advertising campaigns.
3. Shopify Integration - This add-on enables seamless integration between NetSpring and Shopify
allowing users to sync product data
track sales performance
and optimize their marketing strategies.
4. MailChimp Integration - This plugin enables users to connect their NetSpring account with MailChimp for email marketing automation
audience segmentation
and campaign analysis.
5. Google Tag Manager Integration - This add-on allows users to integrate NetSpring with Google Tag Manager to manage and deploy tracking tags for website analytics and marketing campaigns.
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), JPY (¥), AUD (A$), CAD (C$), CHF (CHF), CNY (¥), SEK (kr), NZD (NZ$), KRW (₩), INR (₹), RUB (₽), BRL (R$), ZAR (R)
Pros & Cons
- Eliminates the need for complex ETL processes by querying data directly from the warehouse.
- Provides a single source of truth that ensures consistency across all analytics and experimentation tools.
- Enables deep integration between experimentation results and core business metrics like revenue.
- Reduces data engineering overhead by allowing self-service access to data for non-technical users.
- Requires an existing cloud data warehouse infrastructure to function effectively.
- Pricing and specific plan details are not publicly disclosed and require contact with sales.
- May have a steeper learning curve for teams not familiar with warehouse-native data modeling.
Optimizely Analytics's Support Options
Email Address
support@netspringsoftware.comContact
1-800-123-4567Documentation
https://docs.netspringsoftware.comCommunity Forums
https://community.netspringsoftware.comOptimizely Analytics's Alternatives
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