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Appcues

by Appcues · Since 2013
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ActiveAvailable globallyCloud
Quick facts
VendorAppcues
Year launched2013
StatusActive
Location177 Huntington Ave Ste 1703, PMB 94414, Boston, Massachusetts 02115, US
Countries servedGlobal
Languages9
Integrations36+
Free tier
Free trialYES
Contact salesYES

About Appcues

Appcues is a customer use software from Appcues that helps go-to-market teams deliver the right in-app, email, and mobile experiences at exactly the right moment. It combines onboarding, adoption, and user engagement features so teams can effectively guide users through their product journey. Appcues provides tools for creating tailored user experiences without requiring engineering resources, making it easier to scale customer interactions. The platform also supports analytics and insights to monitor user behavior and measure success. Key capabilities: onboarding user engagement email campaigns analytics customization Best for: go-to-market teams that need to improve user onboarding and adoption rates.

Appcues stands as a pivotal user engagement platform, meticulously crafted to empower SaaS businesses in their quest for enhanced product adoption, user activation, and sustained retention, all while minimizing the traditional reliance on extensive developer resources. At its core, Appcues enables product, marketing, and customer success teams to design and deploy highly personalized in-app experiences, alongside targeted email and push notifications, guiding users seamlessly from their initial interaction through to becoming fully engaged and loyal customers. The platform's user interface is consistently lauded for its remarkable intuitiveness and user-friendliness, offering a no-code builder that allows even non-technical personnel to effortlessly create sophisticated product tours, interactive checklists, insightful surveys, and timely announcements. This visual editor, often described as a drag-and-drop marvel, significantly democratizes the creation of user flows, fostering rapid iteration and experimentation across teams.

Pros & Cons

What users like
  • +Intuitive, no-code interface for building in-app flows and onboarding experiences
  • +Excellent customer support and onboarding assistance
  • +Seamless integration with tools like HubSpot, Salesforce, Segment, and Slack
  • +Powerful targeting and personalization features for user segmentation
  • +A/B testing and analytics tools to optimize user engagement and retention
What users flag
  • Limited customization options for checklists, banners, and mobile flows
  • Some integrations and advanced analytics require third-party tools
  • Chrome extension builder can be buggy or slow at times
  • Pricing may be high for startups or small teams
  • Flow organization and navigation within the dashboard can be confusing

Features

Key features

In-App Messaging – Deliver in-app guides, checklists, resource centers, and surveys to onboard and engage users.
Email Messaging – Send dynamic emails triggered by user behavior to drive re-engagement.
Push Notifications – Alert users with timely messages that encourage progress and retention.
Event Tracking (No-Code) – Monitor user actions and trigger messages based on those events without needing engineering resources.
Workflows – Automate user journeys across multiple channels to guide users at the right time.
Insights and Reporting – Analyze how messaging impacts user engagement and key metrics.

Additional features

Product Tours – Walk users through new or complex features.
Checklists – Help users complete key steps to experience product value.
Resource Centers – Offer on-demand content in-app.
Surveys – Collect user feedback and sentiment.
A/B Testing – Experiment with different experiences to see what drives results.
Segmentation – Group users based on behavior and attributes for personalized engagement.
Multi-channel Messaging – Unified delivery across email, in-app, and push.
Behavioral Triggers – Automate messages based on real-time usage data.
Customization and Branding – Match UI components to your brand look and feel.
Data Integrations – Sync with analytics and CRM tools.
Engagement Reporting – See how specific messages or sequences perform.
PLG Maturity Assessment – Strategic tool for evaluating your product-led growth readiness.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Monthly plans

Start Plan

USD 300

Grow Plan

USD 750

Countries & Languages

Global
Countries served
9
Interface languages
1
Billing currencies

Interface languages

EnglishSpanishFrenchGermanPortugueseItalianDutchJapaneseChinese

Billing currencies

🇺🇸USD

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