About Ascent360
Ascent360 is a customer data platform from Ascent360 that helps hotels and resorts drive direct revenue through enriched, unified data. It provides impactful marketing through cleansed and enriched guest data, supports integration with Oracle Hospitality, Springer Miller Systems, and StayNTouch, and includes automation for effective segmentation so businesses can target their marketing efforts efficiently. Ascent360 enables omnichannel marketing that contributes to direct revenue and encourages repeat visits. This platform is designed to help hospitality businesses utilize their data effectively for better marketing outcomes. Key capabilities: cleansed guest data integration with hospitality systems marketing automation segmentation tools omnichannel marketing Best for: hospitality businesses that need to improve their marketing strategies and drive direct revenue.
Ascent360 by Ascent360 is a cloud-based marketing automation and customer data platform (CDP) designed to help mid-sized businesses consolidate customer data and execute personalized, data-driven marketing campaigns. The software is tailored especially for industries like travel, outdoor recreation, hospitality, and retail, where customer engagement is vital. At its core, Ascent360 helps businesses unify customer information from multiple sources, segment audiences intelligently, and deliver automated, targeted campaigns via email, SMS, direct mail, and digital advertising. The platform emphasizes simplicity, data-driven insights, and marketing effectiveness, helping businesses transform raw data into meaningful customer relationships. The user interface of Ascent360 is clean, modern, and designed with marketing professionals in mind. The dashboard offers an at-a-glance view of campaign performance, customer data health, and recent activities. The navigation is intuitive, with clear menus for managing customer segments, building email templates, analyzing performance, and more. The drag-and-drop email builder and visual campaign editor simplify the creation of multi-channel marketing journeys. Even users with limited technical skills can launch campaigns quickly, making the platform particularly attractive to small marketing teams.
Pros & Cons
- Connects with a wide array of hospitality systems, centralizing valuable guest data.
- Ensures data accuracy and quality, improving the effectiveness of marketing efforts.
- Allows reaching guests across their preferred channels for a more cohesive experience.
- Provides clear insights into campaign performance and ROI, enabling data-driven decisions.
- A sophisticated platform with extensive features could have a higher price point compared to simpler solutions.
- The effectiveness heavily relies on the quality and availability of guest data.
- Mastering all the features and functionalities might take time and effort for users.
- While a strength, its focus on hospitality might limit its applicability to other sectors.
Features
Key features
Leverages guest data to drive direct revenue and repeat visits, specifically built for the hospitality industry.
Unifies, deduplicates, and enriches guest data, correcting physical and email addresses for a clean "Golden Record."
Enables building specific audience segments based on various data points like past stays, purchase history, and demographics.
Allows sending personalized messages across multiple channels including email, SMS, ads, Facebook, and Instagram.
Provides intuitive reports to track campaign performance and measure revenue generated.
Connects with over 125 data sources, including popular PMS, booking, and POS systems, to centralize guest data.
Additional features
Tools for creating and managing marketing campaigns.
Functionality to divide the audience into targeted groups.
Features for tracking and analyzing campaign performance.
Capabilities to understand and utilize guest data effectively.
Enables building specific audience segments based on various data points like past stays, purchase history, and demographics.
Allows sending personalized messages across multiple channels including email, SMS, ads, Facebook, and Instagram.
Provides intuitive reports to track campaign performance and measure revenue generated.
Connects with over 125 data sources, including popular PMS, booking, and POS systems, to centralize guest data.
The core principle of leveraging data for marketing efforts.
Ability to reach guests across multiple communication channels.
The primary goal of the platform.
Tools to create targeted audience segments.
Pricing
Countries & Languages
Interface languages
Billing currencies
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About Ascent360
Ascent360 is a customer data platform from Ascent360 that helps hotels and resorts drive direct revenue through enriched, unified data. It provides impactful marketing through cleansed and enriched guest data, supports integration with Oracle Hospitality, Springer Miller Systems, and StayNTouch, and includes automation for effective segmentation so businesses can target their marketing efforts efficiently. Ascent360 enables omnichannel marketing that contributes to direct revenue and encourages repeat visits. This platform is designed to help hospitality businesses utilize their data effectively for better marketing outcomes. Key capabilities: cleansed guest data integration with hospitality systems marketing automation segmentation tools omnichannel marketing Best for: hospitality businesses that need to improve their marketing strategies and drive direct revenue.
Ascent360 Details
Ascent360's In-App Market Place
Does Ascent360 have an in-app market place?
Yes
How many Mini-Apps in the marketplace?
1
Mini Apps
N/A
Pricing Options
Accepted Payment Currencies
USD ($), EUR (€), GBP (£), CAD (CA$), AUD (A$), JPY (¥), CNY (CN¥), INR (₹), MXN (Mex$), CHF (CHF), SEK (kr), NOK (kr), DKK (kr), SGD (S$), HKD (HK$), KRW (₩), BRL (R$), RUB (₽)
Pros & Cons
- Connects with a wide array of hospitality systems, centralizing valuable guest data.
- Ensures data accuracy and quality, improving the effectiveness of marketing efforts.
- Allows reaching guests across their preferred channels for a more cohesive experience.
- Provides clear insights into campaign performance and ROI, enabling data-driven decisions.
- A sophisticated platform with extensive features could have a higher price point compared to simpler solutions.
- The effectiveness heavily relies on the quality and availability of guest data.
- Mastering all the features and functionalities might take time and effort for users.
- While a strength, its focus on hospitality might limit its applicability to other sectors.
Ascent360's Support Options
Email Address
info@Ascent360.comContact
+1 800-581-4017Documentation
https://ascent360.com/resources/whitepapersAscent360's Alternatives
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