Assurup

Assurup is a digital insurance brokerage platform designed to simplify professional insurance for freelancers, startups, and small to medium-sized enterprises. The platform allows businesses to compare, subscribe to, and manage insurance policies entirely online. Founded in 2017 in France, Assurup focuses on digitizing the traditionally complex insurance purchasing process, enabling professionals to obtain coverage in minutes rather than through lengthy broker interactions. The platform offers a wide range of business insurance policies such as professional liability insurance, cyber risk coverage, management liability, and multi-risk business insurance. Through its digital dashboard, users can centralize their contracts, download certificates, declare claims, and manage policy documents. The platform connects clients with multiple insurance partners, enabling tailored recommendations based on business type, risk profile, and budget. Assurup particularly targets entrepreneurs and SMEs that need fast, flexible coverage without complicated paperwork. Its integration approach also allows partners such as fintech platforms and digital services to embed insurance offerings directly into their customer journeys.