AudienceView logo

AudienceView

by AudienceView · Since 2002
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ActiveAvailable globallyCloud
Quick facts
VendorAudienceView
Year launched2002
StatusActive
Location200 Wellington Street W, Toronto, ON, Canada, Ontario
Countries servedGlobal
Languages14
Integrations9+
Free tierN/A
Free trialN/A
Contact salesYES

About AudienceView

AudienceView is an event ticketing software from AudienceView that is designed to support audience growth. It provides tickets, packages & products, series & events, donations & memberships, and data analysis so organizations can increase online ticket sales and donations. AudienceView is trusted by theatres, schools, and attractions, facilitating over $3 billion in ticket sales. The platform is built for live events and offers a comprehensive solution to manage ticketing and event commerce effectively. Key capabilities: tickets packages & products donations & memberships data analysis box office ticketing Best for: organizations that need an integrated solution for ticketing and audience engagement.

AudienceView is a comprehensive, cloud-based ticketing and event commerce software tailored for live-event and experience organizations such as performing arts venues, music festivals, museums, and universities. It combines ticketing, CRM, fundraising, and marketing functions into one unified system, giving organizations full control over their sales and audience engagement. One of its standout qualities is the flexibility it offers, allowing users to manage complex event structures, pricing tiers, and membership packages while maintaining full control of fees without external markups. Its integrated CRM captures detailed patron data, including purchase history and engagement trends, enabling smarter segmentation and personalized marketing strategies. The platform’s seamless integration of revenue tools—such as fundraising and merchandise upselling—within the ticket purchase process further strengthens its commercial value. AudienceView also provides access to a large database of eventgoers through its affiliated consumer brands, TheaterMania and WhatsOnStage, helping clients expand their audience reach. Performance-wise, it handles massive transaction volumes with reliability, supporting over 2,400 venues and billions in annual ticket sales, though some users have noted occasional slowdowns or a steep learning curve due to its comprehensive functionality.

Pros & Cons

Pros
  • The reporting tools support efficient fund transfers and tracking, aiding financial transparency and accountability.
  • It is a budget-friendly solution for organizations needing basic ticketing and event management functionality.
  • Consolidating ticketing and donations into one system simplifies operations and reduces the need for multiple platforms.
  • The platform offers a variety of features that support event setup, ticket sales, and guest management.
  • AudienceView is reliable for selling tickets and collecting donations, providing a dependable core service.
  • The software is suitable for first-time producers or small teams, with account reps offering hands-on guidance.
Cons
  • The user interface is not intuitive, and some users find it difficult to navigate or run reports effectively.
  • Accessing and analyzing historical ticket or attendance data is cumbersome, limiting long-term insights.
  • Some users encounter backend “dead-ends” or confusing workflows that hinder smooth event setup.
  • There is no built-in marketing tool; users must rely on third-party platforms like Mailchimp for outreach.
  • Integration with other databases is limited, making it less effective as a comprehensive donor or CRM solution.
  • Users have reported poor customer service, especially when trying to export data or transition away from the platform.
  • After AudienceView acquired Vendini, pricing increased significantly, making it less viable for smaller organizations.

Features

Key features

End-to-End Ticketing & Event Commerce

Provides a comprehensive platform that handles all aspects of ticketing, event management, and commerce.

Complete Fee Control

Gives organizations full autonomy and control over the fees they charge to patrons.

Rich Patron and Donor Profiles

Captures granular insights, transactions, and interactions for unique customer understanding.

Embedded Fundraising in Purchase Flow

Allows organizations to integrate fundraising, products, and ticket protection directly within the ticket buying process.

Audience Access (TheaterMania/WhatsOnStage)

Provides access to over 2.9 million engaged live-event goers for new customer acquisition.

Flexibility for All Event Types

Supports the setup and management of tickets, series, packages, and memberships in any configuration.

Additional features

Tickets, Packages & Products

Functionality to create and manage various ticketing and product offers.

Series & Events

Tools for setting up and managing single events and multi-event series.

Donations & Memberships

Features to manage donor relations and membership programs.

Analyze Your Data

Capabilities to find trends and uncover actionable insights at the audience level.

Box Office Ticketing

Provides tools for managing ticket sales directly from the box office.

Online Ticket Sales & Donations

Allows for selling tickets and collecting donations through a dedicated online storefront.

Know Your Customers

Enables the creation of rich patron and donor profiles for detailed insights.

Engage Customers

Offers built-in features and integrations to communicate and interact with patrons.

Find New Customers

Provides access to external audiences (TheaterMania/WhatsOnStage) to facilitate new patron acquisition.

Control Over Fees

Gives complete control and customization over ticketing fees.

Control Over Ticketing Dynamics

Allows organizations to manage real-time updates to price tiers and seat holds.

Control Over Back-Office Task Management

Provides tools for efficient management of administrative tasks.

Customizable Branding

Gives control over all patron-facing branding elements on storefronts.

Social Sharing

Includes built-in features to encourage customers to share events on social media.

Mailchimp Integration

Allows for seamless email marketing and communication through Mailchimp.

Constant Contact Integration

Integrates with Constant Contact for email marketing purposes.

Series & Events

Tools for setting up and managing event series and individual events.

Donations & Memberships

Functionality for managing fundraising and patron membership programs.

Analyzing Your Event Data

Tools for evaluating and gaining insights from event performance data.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
14
Interface languages
8
Billing currencies

Interface languages

EnglishFrenchSpanishGermanItalianDutchPortugueseChineseJapaneseKoreanRussianArabicHebrewTurkish

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇭CHF🇸🇬SGD

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