avalan

Avalan is a cloud-based, web-accessible influencer marketing platform developed by Epidemic, designed to streamline the discovery, vetting, and content management of creators on Instagram and TikTok. Its clean, intuitive interface provides a central dashboard that organizes influencer discovery, content checks, and campaign tracking into logical steps, making it accessible for small marketing teams while supporting high-volume agency workflows. Avalan stands out with features such as automatic content scraping without requiring creator logins, fake follower analysis to ensure authentic engagement, competitor playbooks, and a centralized content approval workflow. The platform handles large datasets efficiently, reportedly saving thousands of posts monthly while providing granular filters by niche, location, and audience demographics. Integration with Instagram and TikTok APIs ensures reliable data capture, and the responsive support team offers tutorials, strategic guides, and personalized assistance. Avalan’s tiered pricing, including a free starter plan, provides good value by consolidating discovery, analytics, and CRM functions into a single tool, though larger teams may need to invest in higher tiers for full functionality. Notable brands using Avalan include L'Occitane, Lidl, and Baby Center.