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Avantage Business

by Avantage Business · Since 2012
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ActiveAvailable globallyCloud
Quick facts
VendorAvantage Business
Year launched2012
StatusActive
Location16 boulevard de Valmy, Roanne, Auvergne Rhône-Alpes 42300, FR
Countries servedGlobal
Languages2
Integrations8+
Free tier
Free trial
Contact salesYES

About Avantage Business

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Avantage Business CRM presents itself as a thoughtfully crafted customer relationship management solution, purpose-built for Very Small Enterprises (VSEs) and Small and Medium-sized Enterprises (SMEs) looking to optimize their sales processes and commercial efficiency. Unlike more generalized CRM platforms that attempt to cater to a broad spectrum of industries and company sizes, Avantage Business CRM is sharply focused on the needs of smaller businesses that often require simplicity, speed, and affordability without compromising on professional-level functionality. The software’s greatest strength lies in its ability to streamline customer follow-up and drive sales performance while staying accessible and easy to use, even for non-technical users. One of the standout features of Avantage Business CRM is its native synchronization with ERP systems like EBP and Sage 100. This integration allows companies to unify their customer records, sales opportunities, commercial actions, and accounting data under one digital roof. Such a feature is a significant value-add for SMEs, as it reduces the need for double data entry, prevents errors from system disconnects, and ensures real-time data consistency across departments.

Pros & Cons

What users like
  • +Kindness and efficiency of customer support
  • +Smooth data flow between clients and integration with ERP Sage
  • +Direct connection to ERP for streamlined operations
  • +Effective tracking and follow-ups for quotations
  • +Multiple extraction options for detailed quantitative analyses
  • +High level of customization and ease of use
  • +Excellent technical support
What users flag
  • Not compatible with BREVO
  • Difficult to track statistics on new leads
  • Data extraction process is not simple or quick
  • Trouble verifying whether a contact is already registered
  • Full database extraction takes a long time
  • Occasional system failures
  • Website performance issues, reported slow speed
  • No available mobile application
  • Analysis and goal tracking features are inadequate

Features

Key features

Native ERP Synchronization (EBP & Sage 100)
This is a highly beneficial and unique feature, allowing seamless integration with popular ERP systems like EBP and Sage 100. It centralizes customer records and sales data, eliminating manual data entry and ensuring data consistency between CRM and ERP.
Complete Sales Cycle Coverage
Avantage Business CRM supports the entire commercial activity, from prospecting list creation to customer loyalty. This end-to-end support helps businesses manage all stages of their sales process within a single platform.
Performance Monitoring & Team Management
The software offers robust tools for tracking sales activity and performance, simplifying decision-making, and effectively managing sales strategies. It also includes different user profiles to monitor and manage team activity, assign prospecting lists, and foster collaborative goal achievement.
Incoming Call & Intervention Management
This distinctive module allows users to log, classify, and assign all incoming requests (from leads or customers) to appropriate sales or technical teams. This optimizes request processing and significantly improves customer satisfaction.
Mobile Accessibility
The solution is available in a mobile version, providing on-the-go access to all essential features like calendars, action tracking, contact files, appointment reports, and incoming request management. This ensures sales teams can remain productive whether in the office or on the move.

Additional features

Native Synchronization with EBP and Sage 100 ERPs
Allows for automatic data exchange and centralization of customer and sales information with these specific business management software.
Synchronization with Email and Calendar (Outlook 365, Exchange, Gmail, Yahoo!)
Integrates with popular email and calendar services to centralize communication and scheduling.
Unlimited and Free Access to INSEE's SIRENE Database
Provides access to a national French business registry, likely for prospecting and verifying company information.
Customer Record Centralization
Gathers all customer information into a single, accessible location.
Sales Opportunities Management
Tracks and manages potential sales deals throughout their lifecycle.
Sales Actions Tracking
Monitors and records all commercial activities and interactions.
Prospecting List Creation
Enables the generation and management of potential customer lists.
Customer Loyalty Management
Supports efforts to retain existing customers and build long-term relationships.
Complete Dashboard
Offers a comprehensive visual overview of the agenda and all current and future sales actions.
Activity and Performance Monitoring Tools
Provides insights into sales performance and individual/team activity.
Decision-Making Simplification
Helps managers make informed strategic choices based on sales data.
Sales Strategy Management
Facilitates the planning and execution of sales approaches.
User Profiles (Manager & Sales Assistant, Salesperson, Telemarketer/SDR, After-Sales Service)
Allows for differentiated access and functionalities based on user roles.
Team Activity Monitoring
Enables managers to oversee the actions and progress of their sales team.
Team Management
Provides tools for organizing and directing sales personnel.
Prospecting List Assignment
Allows managers to distribute leads or prospecting lists to team members.
Incoming Call Management Module
Facilitates the entry and classification of phone inquiries from leads or customers.
Intervention Management Module
Manages and tracks requests for field service or technical assistance.
Request Classification Criteria
Enables the addition of specific criteria to categorize incoming requests for optimized processing.
Mobile Version Accessibility
Allows users to access CRM features on mobile devices.
Calendar Access (Mobile)
View and manage appointments and schedules on the go.
Action Tracking (Mobile)
Monitor and update sales actions from mobile devices.
Contact and Company File Access (Mobile)
Retrieve customer and company information while away from the desk.
Appointment Report Entry (Mobile)
Record details of meetings and appointments directly from a mobile device.
Incoming Request Management (Mobile)
Process and assign new requests even when not at the office.

Pricing

Free trial
Free version
Request a quote
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Countries & Languages

Global
Countries served
2
Interface languages
9
Billing currencies

Interface languages

EnglishFrench

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP🇦🇺AUD🇨🇦CAD🇯🇵JPY🇨🇳CNY🇮🇳INR🇷🇺RUB

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