AWAL logo

AWAL

by AWAL · Since 1997
No reviews yet
ActiveAvailable globallyCloud
Quick facts
VendorAWAL
Year launched1997
StatusActive
LocationThe Johnson Building, 77 Hatton Garden, London, United Kingdom
Countries servedGlobal
Languages1
IntegrationsN/A
Free tierNO
Free trialNO
Contact salesYES

About AWAL

A music services company for independent artists. It provides global distribution, marketing, funding, and analytics, allowing artists to retain ownership and creative control of their music.

AWAL is a music company providing an alternative to a traditional record label for independent artists. It offers services including global distribution, marketing, funding, A&R support, and sync licensing. Artists retain full ownership of their music and creative control. The company uses a tiered model (AWAL Core, AWAL+, AWAL Recordings) to support artists at different career stages. The standard deal is a 15% revenue share with no upfront fees and a flexible 30-day rolling contract, allowing artists to partner without long-term commitments.

Pros & Cons

Pros
  • Artists retain full ownership of their master recordings.
  • The standard contract is a flexible 30-day rolling term.
  • Provides access to project funding for developing artists.
  • Operates on a revenue share model with no upfront fees.
  • Offers global distribution and comprehensive analytics.
Cons
  • Services are selective and require an application and acceptance process.
  • Advanced services like funding and dedicated marketing are not guaranteed for all members.
  • Requires a lead time of at least 4-6 weeks for releases to be eligible for promotional pitching.

Features

Key features

Global Music Distribution

Distributes music to over 100 digital partners in nearly 200 territories.

Artist-Friendly Revenue Share

Artists keep 85% of revenue, with no upfront or annual fees for distribution.

Master Ownership Retention

Artists retain 100% ownership and creative control of their music.

Comprehensive Analytics

Provides access to real-time data and insights on music performance via the AWAL portal.

Project Funding

Offers funding opportunities for artists who demonstrate significant momentum and trajectory.

Marketing and Promotion Services

Includes playlist pitching, synch licensing, radio promotion, and digital strategy.

Additional features

A&R and Discovery

An A&R team discovers and supports new talent through direct submissions and referrals.

Flexible Contracts

The standard agreement is a 30-day rolling term, avoiding long-term lock-in.

YouTube Monetization

Protects artist rights on YouTube and collects royalties from user-generated content.

Physical Distribution

Offers both digital and physical distribution for releases.

Dedicated Artist Support

Members have access to an artist support team and a dedicated artist representative.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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