B2Brain logo

B2Brain

by B2Brain, Inc. · Since 2020
No reviews yet
ActiveAvailable globallyCloudFree tier
Quick facts
VendorB2Brain, Inc.
Year launched2020
StatusActive
LocationWilmington, Delaware
Countries servedGlobal
Languages1
Integrations2+
Free tierYES
Free trialYES
Contact salesYES

About B2Brain

B2Brain is an event lead capture and intelligence platform for B2B teams at trade shows.

B2Brain is an event intelligence platform designed to help B2B sales and marketing teams maximize their return on investment from trade shows and conferences. The software focuses on converting in-person conversations into measurable sales pipeline. Its core functionality revolves around a mobile app for on-the-floor lead capture, which includes scanning badges, recording voice notes, and booking follow-up meetings instantly. The platform integrates directly with Salesforce and HubSpot, ensuring that all captured data and context are synced to the CRM with proper attribution. B2Brain offers a free plan for a single event, with paid options available on a per-event or annual basis, though specific pricing requires a demo. It is primarily a cloud-based service with a native iOS application. The target users are field marketers, sales directors, and revenue operations teams who rely on events as a significant pipeline generation channel.

Pros & Cons

Pros
  • Streamlines the entire event lead workflow from pre-show planning to post-show attribution.
  • Facilitates immediate meeting booking on the trade show floor, increasing conversion rates.
  • Provides clear pipeline attribution and ROI metrics for event marketing spend.
  • Offline-first iOS app ensures no leads are lost due to poor conference Wi-Fi.
  • Offers a free plan for teams to try the full platform at one event.
Cons
  • Pricing for paid plans is not publicly listed and requires a demo or sales contact.
  • Integrations are limited to Salesforce and HubSpot at present.
  • The platform is more specialized than a general-purpose CRM or lead-management system.
  • Full value depends on effective CRM integration and event workflows.

Features

Key features

Event Lead Capture

Scans badges and business cards to capture contact information, even when offline.

On-the-Floor Meeting Booking

Allows reps to send calendar invites to prospects and internal AEs directly from the booth.

Voice Notes

Captures conversation context through voice recordings, which are then transcribed and synced.

CRM Integration

Natively syncs leads, notes, and meetings to Salesforce and HubSpot with event attribution.

Pipeline Attribution Reporting

Generates post-event reports that track leads, meetings, opportunities, and revenue per show.

Additional features

Pre-Event Intelligence

Matches event attendee lists with a company's CRM to create target account lists.

Offline-First Mobile App

The native iOS app captures all data locally and syncs when connectivity is restored.

AE Round-Robin & Territory Routing

Automatically routes booked meetings to the correct account executive based on territory or account ownership.

Leads-to-Meeting (LTM) Metric

Provides a key performance indicator to measure the effectiveness of event participation.

Real-Time Web Dashboard

Offers visibility into lead capture and team activity while the event is in progress.

Contact Data Enrichment

Automatically enriches captured contact information.

Pricing

Free trial
Free version
Request a quote
Promo Offer

Countries & Languages

Global
Countries served
1
Interface languages
3
Billing currencies

Interface languages

English

Billing currencies

🇺🇸USD🇪🇺EUR🇬🇧GBP

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